And Facebook created the car
Citroen has unveiled what it claims is the UK’s first crowdsourced car in the shape of the C1 Connexion, whose specs were determined from the 24,000 configurations posted by consumers on the car brand’s Facebook page. On launching the crowdsourcing app back in April, Citroen said the C1 Connexion would be a car ‘created for the Facebook generation, by the Facebook generation’.
The social media vehicle comes in at under £10,000 in the UK and boasts features such as a black metallic finish, dark-tinted rear windows and 14-inch alloys.
“Citroen UK has a great relationship with its Facebook community – now almost 100,000 strong – and we’re always looking to give something back with exclusive news or competitions,” says Marc Raven, Citroën’s communications director. “Now Citroën fans can look forward to seeing this special edition C1, which they helped produce, on sale across the UK. I think that’s something they can be very proud of.”