Chancing it with Nike… on Facebook
Nike has partnered with Arsène Wenger to roll out The Chance. The brand and the Arsenal manager are on the look-out for young football talent to join the Nike Academy where they will get top class coaching and a shot at becoming a pro.
So, this is a scouting campaign. One which begins on Facebook where wannabes need to create a page they will use to promote themselves.
“You need to create your own campaign to get as many people to your fan page as possible,” the brand says. “Upload videos and photos, plus comments and feedback from your friends, family, teammates or coach. Or you could get spotted at a Nike Football training event. Watch the Nike Football Facebook page and NikeFootball.com for news of events.”
In effect, Nike wants young talent to come up with its own Write The Future ad campaign.
And here’s Didier Drogba aiming to inspire with his Inside The Pro clip.
