By Steve Mullins. Keep drinking. The brand value of spirits is up despite the economic downturn, according to the latest BrandZ 2009 rankings. Millward Brown says the category is up 5% on last year, with much of this spike coming from sales in developing countries where economies continue to grow, though at a slower pace.
Ketel One Vodka is getting into publishing with the launch of A Gentleman’s Read, an online lifestyle magazine for men. [...]
BBC Worldwide has launched a free-to-play online game based on its hit TV show Strictly Come Dancing. Strictly Keep Dancing is available in the UK at
Stitchagram is with us. What is it? It’s a service which allows users to grab their favourite Instagram photos and turn them into pillows (complete with soft [...]
Instagram in a stitch
Marks and Spencer has published an interactive graphic featuring the history of l [...]
LVMH has launched a Chinese-language version of its Nowness digital culture magazine. The new website is of [...]
High-end watchmaker Girard-Perregaux has launched a new digital magazine, or more to the point, a ‘journal for the modern gentleman’.
Prada has joined forces with graphic designer and artist Vahram Muratyan to develop a new microsite, Parallel Universes. Prada says the website is part of its e [...]
Prada in Parallel
Men lag women on Pinterest but are beginning to sign up in number to the cool digital pinboard. In January this year, the male-female user split was 80:20, but [...]
Close to 180 million European online users - a reach of 45.8% - visited a sports site in February, an increase of 15% in the past year, says comScore. [...]
Three quarters of executives polled in the 2012 Digital Marketing 2.0 Study believe that leveraging data will help their companies dramatically improve their bu [...]
