brand-e

In 2012, video which had previously been consumed online, including YouTube clips, webisodes, and professionally curated content by established media companies will begin to ‘reverse-migrate’ to the living room, says Millward Brown in its Top 12 Digital Predictions For 2012 report.

“Slingbox, Roku, Boxee, Apple TV, and Google TV are all attempting to bridge the capabilities of the Internet and the sacred living room experience,” says the report. “However, only a few of these have begun to scratch the surface of a truly dynamic and immersive multimedia experience.

McKinsey has been busy crowdsourcing, and over the past couple of months has been calling for 60-second videos to showcase innovative social projects, says Steve Mullins. The move elicited 150 clips from 30 countries and the public has been given the opportunity to vote on them.

UK-based Reed.co.uk is giving consumers a say in which TV ads it airs. Together with digital agency Steel, the employment website has launched its Who’s Hired? You Decide campaign which tasks the public with voting to select the television spot they want to see broadcast, writes Maria Stadtmueller.

There are a half-dozen commercials to choose from, with these finalists whittled down from the 20 initially shot by 20 up-and-coming directors on the brand’s Love Mondays message.

McDonald’s has turned to crowdsourcing for the filmed content it wants to deploy for the launch of Chicken McBites in January 2012. The food brand has teamed up with the Tongal community to launch the Bite-Sized Video Project, with $35,000 up for grabs for the best short films on the subject of ‘bite-sized’.

Cartier has partnered with French band Air and video directors Waverly (LCD Soundsystem, The Rapture, Deathcab for Cutie, TV On The Radio) to create a video, Painted Love, about New York, says Maria Stadtmueller. Painted Love revisits the myth of Pygmalion and Galatea, the impossible encounter between an artist and his muse. The film is about a young painter wandering at night in downtown Manhattan looking for his love. The film takes place in an artist’s loft in downtown Manhattan. Music by Air, of course.

French luxury brand Longchamp today launches an online drama series, Heels, on the French, German and UK websites of AuFeminin.com (SoFeminine.co.uk to British audiences), says Mark Terry. The seven-part series, created by The Makers Entertainment, will run for five weeks and follow the lives of workers at a fashion mag, Shine.