Two thirds of UK consumers respondents are prepared to pay for films online, according to the Media & Entertainment Barometer from KPMG. The survey, conducted by YouGov, also indicates that BBC iPlayer has the highest level of awareness of steaming services, with nine in 10 people having heard of the offering, ahead of ITV Player and LoveFilm, writes Mark Terry.
YouTube has partnered with airline Emirates, Ridley Scott Free Productions and the Venice Film Festival to create an online film fest, writes Mark Terry.
The Your Film Festival is a global contest to find a single filmmaker who will get a cool half a million dollars’ worth of production grant. Participants need to submit their short – 15 minutes or less – story-driven videos to the dedicated YouTube channel. The viral-video outfit says all genres and formats are welcome, including live action, animation, documentary, web-series episode and TV pilot.
When you hear Xbox, most people think gaming, says Dean Carignan*. From a marketer’s perspective, that means reaching the 18-to-34 year-old male. This idea that Xbox is only for gamers is a common misconception, even among savvy marketers, but many are starting to realize Xbox LIVE is not just for gamers.
Last month, Microsoft announced the launch of an all-new Xbox 360 experience, introducing the next generation of television entertainment including the first group of new TV and entertainment content from partners like LoveFilm & Sky Go, 4 on Demand, blinkbox, Crackle and Dailymotion.
China’s online video users buy a greater number of consumer durables and digital products and this core group of heavy viewers can determine the relative effectiveness of campaigns, says a new report Online Video Audience & Media Value, from Youku.com and GroupM China.
Microsoft Advertising has created an online hub to house and share videos from Chevrolet’s Chevrolet Route 66 global filmmaker contest launched back in June, writes Steve Mullins. The car brand’s campaign attracted close to 200 submissions from 32 countries, and the competition’s clips can now be viewed on the web in nine markets.
NASA and RFC Media are launching an online music radio station, Third Rock, which the agency promises will be ‘crafted specifically to speak the language of tech-savvy young adults’.
NASA says audiences for Third Rock – tagged America’s Space Station – will get to hear all kinds of new rock, including ‘a whole galaxy full of new music that seems to go largely unexplored by ordinary radio.
If you’ve ever wondered what happens to that e-mail once you click on the send button, wonder no more. [...]
Virgin America, Virgin Atlantic Airways and Virgin Australia have joined forces to produce a short film, Departure Date, shot in 20 hours, across three continen [...]
Consoles have become strategically positioned as a secondary gateway to TV content, and can now be found in 45% of American TV homes, according to the Nielsen C [...]
Virgin Atlantic is offering upper class passengers a look at the flying highlife with its PlaneView website, which gives passengers a virtual tour of luxury alt [...]
Wrigley’s 5 gum has launched the second performance set of The Switch, a live online music event where viewers can choose the artist to suit their moods. Audi [...]
US online users viewed more than 8.3 billion video ads in March - an all-time high - with Hulu delivering than 1.7 billion video ad views, reports comScore. Goo [...]
Vice has launched its new Vice channel on YouTube, premiering three new series. Vice Today is hosted b [...]
The Chevrolet has been around for 100 years. And in the past few decades, the brand has been slotted into a fair number of music videos. There’s the 1966 Cama [...]
Armani Exchange has launched a branded entertainment video, Happy Endings. The film is ‘where you are the casting director and create your own happy ending,†[...]
Music-licensing outfit AudioSocket is partnering with crowdsourcing agency Mofilm so that filmmakers in the Mofilm community will be able to plug into a MoMusic [...]
