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By Simon Fuller. Viral seeding specialists Unruly Media have relaunched its Viral Video Chart – a ranking of what’s hot in the viral business – and this time around, the listing breaks out the activity by platform.
This means viewers can see what’s popular as well as just where a particular piece of content is doing the rounds. Is the vid gaining fans on Facebook, say? Or popping up all over Twitter?

Look out for The Tunnel, a crowdfunded film from a pair of Sydney-based filmmakers called Distracted Media. The duo have tagged the venture The 135K Project… because they’re aiming to raise A$135,000 to get the movie made.
To date, the production pot has reached around A$4,500, which isn’t bad given that the idea is to get the finance together steadily at just one dollar per frame – 25 bills deliver an entire second of movie (for the record, a minute comes in at A$1,500).

Ogilvy & Mather has rolled out its Create Or Else channel on YouTube. The platform will get a raft of curators to provide a changing line-up of video with subjects ‘across all fields from arts to science to industry and beyond’.
“If you’re anything like most creative people, you’re always looking for inspiration and unique expressions,” says the first curator, Lars Bastholm, chief digital creative officer for O&M North America, the channel’s first curator.

Asks Sabine Stork.* Durex has teamed up with a local youth TV station in a shoutout for teens to star in the upcoming reality show Virgin Diaires. Wannabes need to upload their audition videos to the LoveBox website ‘to document sensitively how you feel about this touchy subject’.
The site kicks off with the cringeworthy question ‘Have you ever done it?’ Yes, in Virgin Diaries we’re talking about the most obvious topic amongst teenagers – the famous first time… how do you feel, is it still ahead of you? Are you interested in documenting your thoughts, feelings… around the first time with a camera?

By Steve Mullins. How do you market a revolutionary game derived from the cinema experience? Well, if you’re Sony Computer Entertainment you come up with a film from director Neil LaBute that integrates the new title even more deeply with moviemaking.
The game, released in February this year, is Heavy Rain, a thriller focusing on the mystery of the Origami Killer which features four main characters affected by the villain’s murderous intent. Players can interact with the action and change the course of the narrative on their way to unmasking the criminal… but all the while they are faced with a personal dilemma based on the question ‘how far would you go to save someone you love?’

Orange has allied with Luc Besson’s EuropaCorp to launch a film community, WeAreProducteurs, to get people together to make movies. So, for the next year, users can get involved in all stages of the production of a film, from its conception right through to theatrical release.
Starting last month, Orange and EuropaCorp began rolling out synopses in five different genres – romantic comedy, comedy, romantic drama, thriller and detective. This month, Producteurs will be able to vote for their favorites and from then on participate in the production process, and get involved in tasks such as screenplay development, casting, sound and direction. The film is scheduled for release in Autumn 2011.