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Microsoft Advertising has created an online hub to house and share videos from Chevrolet’s Chevrolet Route 66 global filmmaker contest launched back in June, writes Steve Mullins. The car brand’s campaign attracted close to 200 submissions from 32 countries, and the competition’s clips can now be viewed on the web in nine markets.

NASA and RFC Media are launching an online music radio station, Third Rock, which the agency promises will be ‘crafted specifically to speak the language of tech-savvy young adults’.

NASA says audiences for Third Rock – tagged America’s Space Station – will get to hear all kinds of new rock, including ‘a whole galaxy full of new music that seems to go largely unexplored by ordinary radio.

In 2012, video which had previously been consumed online, including YouTube clips, webisodes, and professionally curated content by established media companies will begin to ‘reverse-migrate’ to the living room, says Millward Brown in its Top 12 Digital Predictions For 2012 report.

“Slingbox, Roku, Boxee, Apple TV, and Google TV are all attempting to bridge the capabilities of the Internet and the sacred living room experience,” says the report. “However, only a few of these have begun to scratch the surface of a truly dynamic and immersive multimedia experience.

McKinsey has been busy crowdsourcing, and over the past couple of months has been calling for 60-second videos to showcase innovative social projects, says Steve Mullins. The move elicited 150 clips from 30 countries and the public has been given the opportunity to vote on them.

UK-based Reed.co.uk is giving consumers a say in which TV ads it airs. Together with digital agency Steel, the employment website has launched its Who’s Hired? You Decide campaign which tasks the public with voting to select the television spot they want to see broadcast, writes Maria Stadtmueller.

There are a half-dozen commercials to choose from, with these finalists whittled down from the 20 initially shot by 20 up-and-coming directors on the brand’s Love Mondays message.

McDonald’s has turned to crowdsourcing for the filmed content it wants to deploy for the launch of Chicken McBites in January 2012. The food brand has teamed up with the Tongal community to launch the Bite-Sized Video Project, with $35,000 up for grabs for the best short films on the subject of ‘bite-sized’.