The Silver Goat is with us. What is it? It purports to be the first film made for the iPad and it’s a psychological romance telling the story of an actress caught between her controlling father and ambitious husband.
The movie was shot by filmmaker Aaron Brookner in London, with locations including Notting Hill, Chelsea, Southbank, the Royal Opera House, Kings Cross, Islington and The Almeida Theatre.
JVC Mobile Entertainment has launched its Turn Me On: The Road documentary-style viral video featuring hard rock act Halestorm to promote its in-car receivers. The US campaign also includes online banner ads, video content placement, social media integration, extensive PR buzz, plus a concert tour promotion.
American Express has tasked Jack White and actor/director Gary Oldman with kicking off the third year in its American Express Unstaged live-streamed series. Amex is running the initiative together with Vevo and YouTube – it will on 27 April with a New York performance from White directed by Oldman. Streaming will be via a bespoke YouTube channel, as well as on Vevo and YouTube apps for iPhone, iPod touch, iPad and Android.
Online video ad consumption is beginning to mirror that of traditional TV commercials, opening the door to greater revenue potential for media companies, according to an Adobe Systems report. The research found high audience engagement with ads during live online events and mid-roll commercial breaks and that users become most actively engaged when it comes to consuming video ads on tablets and smartphones.
Online fashion retailer SSENSE has joined forces with Iggy Azalea, FKi, and Diplo on their latest release, I Think She’s Ready, to produce a shopping-enabled music video. In the clip, the artists wear clothes from the latest collections from fashion brands such as Givenchy, Philllip Lim and Christopher Kane.
5 celebrated the launch of its RPM gum by rolling out The Switch, a live online music event enabling viewers to choose the artist to suit their moods. The Wrigley brand streamed performances from two up-and-coming artists simultaneously on YouTube – presented by La Blogotheque – on 28 March and viewers were able to select an upbeat, energising performance from Givers, or a relaxing, soulful set from Theophilus London.
Virgin America, Virgin Atlantic Airways and Virgin Australia have joined forces to produce a short film, Departure Date, shot in 20 hours, across three continen [...]
Consoles have become strategically positioned as a secondary gateway to TV content, and can now be found in 45% of American TV homes, according to the Nielsen C [...]
Virgin Atlantic is offering upper class passengers a look at the flying highlife with its PlaneView website, which gives passengers a virtual tour of luxury alt [...]
Wrigley’s 5 gum has launched the second performance set of The Switch, a live online music event where viewers can choose the artist to suit their moods. Audi [...]
US online users viewed more than 8.3 billion video ads in March - an all-time high - with Hulu delivering than 1.7 billion video ad views, reports comScore. Goo [...]
Vice has launched its new Vice channel on YouTube, premiering three new series. Vice Today is hosted b [...]
The Chevrolet has been around for 100 years. And in the past few decades, the brand has been slotted into a fair number of music videos. There’s the 1966 Cama [...]
Armani Exchange has launched a branded entertainment video, Happy Endings. The film is ‘where you are the casting director and create your own happy ending,†[...]
Music-licensing outfit AudioSocket is partnering with crowdsourcing agency Mofilm so that filmmakers in the Mofilm community will be able to plug into a MoMusic [...]
Gucci and Fiat invited Jefferson Hack, editor in chief of Dazed & Confused, LVMH’s Nowness publication, Olivier Zahm, editor in chief of Purple Fashion ma [...]
