Manchester United may have been knocked off their perch at the top of the English Premier League, but the team still heads Freestyle Interactive’s Facebook League with 23.9 million ‘likes’, ahead of second-placed Arsenal with a mere 9.7 million and Chelsea (9.4 million). Current Premier League leaders Manchester City are in fifth spot with 2.3 million likes, according to the latest Premier League Social Media Stats.
More than three quarters of US consumers, and two thirds of UK consumers, regularly ‘like’ the Facebook page of restaurant, retail, travel, entertainment and financial services businesses, according to research carried out by Market Force Information. In both the US (79%) and the UK (67%), the number one-reason given for consumers liking a branded Facebook page is to take advantage of incentives or discounts.
All three of the UK’s main political parties are failing miserably in their use of new digital channels to reach voters, according to a report released by UK advertising agency Cheetham Bell JWT on the eve of today’s local elections.
Most executives have no idea how to harness social media’s power – though companies diligently establish Twitter feeds and branded Facebook pages, few have a deep understanding of how social media interacts with consumers to expand product and brand recognition, drive sales and profitability, and engender loyalty, says McKinsey in the Demystifying Social Media article in the McKinsey Quarterly.
The majority of television viewers have noticed – and are familiar with how to interact with – social media symbols while watching TV. A survey conducted by Accenture found that one third of respondents have actually interacted with such symbols while watching TV by ‘liking’ a TV programme on Facebook (20%), scanning a QR code (11%), searching for the hashtag on Twitter (7%), or scanning the Shazam symbol (5%).
Universal Music launches T. Rex’s official timeline on Facebook and has launched a crowdsourcing initiative to get fans creating the ultimate resource and history for the band, writes Steve Mullins. “The T. Rex timeline makes the most of Facebook’s latest innovation and enables fans old and new to experience and relive the fascinating history of T. Rex,” says Johnny Hudson, head of marketing for Universal Music catalogue.
Chelsea not only won the Champions League final last weekend, the London club also triumphed on Twitter. Chelsea racked up almost three quarters of all Champion [...]
By 2020, there will have been significant advances in the adoption and use of gamification, according to more than half of some
The average friend count on Facebook is 130, and people make an average of 40 visits a month the Social Network, spending more than 23 minutes per stay. [...]
Staying longer with Facebook
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Twitter has launched a weekly e-mail service which delivers relevant Tweets and stories shared by the people Twitter account holders are connected to. [...]
C&A Brazil is giving consumers a little social media help when it comes to clothes shopping. The retailer has put clothes from its new collection on Faceboo [...]
How do you spot an Instagram junkie? Dead giveways are the emaciated collarbones, the result of personal hunger strikes against that Facebook acquisition. And [...]
