brand-e

Youth might be losing interest in Facebook, with one in five US teens with a profile on Facebook having left the social networking site as of April 2010, according to a study from OTX/Roiworld. And the trend appears to be escalating – 29% of those deserting users had departed within the last month of the research period.
One reason for these lapsed users could be down to the competition.

Cadbury New Zealand wants you to meet Freida the cow. That’s Freida Smooth Moves to you. Smooth Moves because she can really dance. Oh yes. Watch her on the AGlassAndAHalffullProductions website.
Wait, there’s more. In the form of Freida Smooth Moves dance game on Facebook where you have to prove you are as smooth as Freida by hitting those tumbling Cadbury Dairy Milk chocolote blocks. Winner gets a iPod.

By Hugh Jordan. Myths exist in many industries, perhaps none more so that marketing. Luckily, Chris Clarke, LBi’s chief creative officer, was on hand at brand-e’s recent the Buzz about the social media buzz event to puncture a few choice social media myths.
“A lot of people say technology is the biggest driver of social interaction,” Clarke posited. “Bullshit! [pop went myth number one].

By Simon Fuller. Marketers really need to understand what social media is at heart.
“Social media is wild and untamed,” Andrew Grill, UK head of sales and business development at Visible Technologies, said at brand-e’s recent Buzz about the social media buzz event in London. “Listen, [as] you need to know what’s going on. If a product sucks, fix it – it’s better than hiding it – people know what’s going on. No matter what the marketing promise is, if you don’t deliver, they’ll tweet to let you know.

It’s time to tackle the Impossible Brief. It’s from Saatchi & Saatchi Israel, which has turned to crowdsourcing as a means of coming up with innovative solutions to the Israeli-Palestinian conflict.
“For 60 years nobody has cracked it,” says the agency. “It’s been waiting for a great creative mind like yours. Up to the challenge?
“Rather than ‘out of date policies, we need ‘out of the box’ solutions. Let’s show the world that creative minds at their best can inspire even political leaders.”

Says Jamie Gavin*. Brands are waking up to the power of social media, as consumer use of social media platforms continues to grow at an astonishing rate.
According to comScore, of the 38 million people age 15 and over who went online in May 2010, nine out of 10 visited at least one social networking site, making it the most popular online activity in the UK. That represents a user base of 33 million people, and a year-on-year increase of 13%.