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L’Occitane is the best-performing luxury brand in the digital space in both Brazil and Russia, according to L2’s Digital IQ Index: Brazil, Russia, India report. L’Occitane’s Brazilian Facebook page reached 100,000-fan milestone in January with a hand-cream giveaway pushing up metrics – the brand managed to rack up 40,000 fans in a 12-day period

Nestlé and JWT have launched the Social Break app for KitKat, the ‘Have a break, have a KitKat’ brand. The marketing application enables users to hand over the business of updating posts to social networks for a while so that they can reduce the pressure they feel of having to be so active on social media channels.

Ferrari, Gucci and H&M boast the highest levels of consumer engagement on Google+ across all Interbrand Top 100 brands, according to Simply Measured. Close to two thirds of the Interbrand 100 maintain Google+ brand marketing pages, including Nike and Xerox, who launched pages this quarter.

Tumblr is experiencing a healthy growth spurt – it passed the 50 million-blogs mark in March – and brands may be able to capitalise on it now that the company has opened itself up to advertising, says eMarketer.However, while some marketers are keen to tap into Tumblr, others have reservations about how it might perform as an advertising platform.

Guess Watches has launched its One To Watch global blogger search and is on the look out for fashion-savvy types to become official contributors to the Guess Access Blog. Wannabe brand bloggers need to visit the application on the Guess Facebook page and create personal profiles which include style boards so they can express their ‘personal fashion point-of-view’. They then need to share their profiles via social networks to rack up ‘Style Points’ from friends and followers.

Big annual events like the Super Bowl, the Grammys and Christmas have been garnering viewers and buzz as social media and second screens create a ‘digital watercooler’, says JWT in its 10 Ways Marketers Are Using The Second Screen report.