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Noodle eatery wagamama is prepping the wagamama lounge for its tour of UK festivals. The food-music destination features dishes served by the restaurant’s chefs, resident DJs playing summer soundtracks, plus a digital graffiti wall for budding artists looking to win prizes (such as wagamama gift vouchers).

Around six in 10 global consumers are concerned about their addiction to – or over-reliance on – technology, according to a global survey conducted by Euro RSCG for the This Digital Life report. And half of respondents worry that digital technology and multitasking are impairing humans’ ability to think deeply and focus on one task at a time. Also,  46% admit that being online distracts them too often. In addition, one third say being online interferes with their family life.

Pepsi is partnering with the upcoming film Katy Perry: Part Of Me 3D, slated for release by Paramount Pictures on 5 July. The brand’s support includes co-branded television and radio spots, digital advertising and retail displays, with all elements of the campaign featuring Pepsi’s new global tagline ‘Live For Now’.

Jonathan Emmins wants to turn consumers into fans. “People become brand fans because they want a sense of belonging – for us it’s about arousing their passions, about unleashing the attachments they feel for brands,” says the founder of London-based Amplify.

German consumers are in love with brands such as BMW, Adidas, Nike, Apple  – and even Aldi – but they haven’t taken to the likes of Facebook and Google, according to a study conducted by GMK. The German research firm believes respondents haven’t developed an emotional connection with many online companies as many have such short shelf lives.

Major brands such as Marriott International, Volkswagen China, and Lenovo have all sourced pre-licensed music for marketing from CueSongs, the music-licensing hub for online and digital media usage launched earlier this year. Marriott picked up a well-known track from CueSongs for its corporate communications/PR video shown to external business partners and internal staff, while Chinese production agency Gwantsi licensed recordings for a number of online and digital marketing activities for Volkswagen China and Lenovo.