brand-e » -e.showcase

Havas joins UN with FeedBack

admin — Wed, 23 May 2012 13:00:05 +0000

Havas Media has joined forces with the United Nations World Food Programme to help ensure more children go to school thanks to the promise of a nutritious school meal. “Whilst grabbing your morning coffee or eating your sandwich over lunch, we would like to bet you probably have not thought about world hunger,” Havas says. “Nearly one billion people will go to bed hungry tonight despite the fact that hunger is the world’s greatest solvable problem.”

To help consumers work out how they can help, the agency has developed an online WeFeedBack calculator where users can enter the name of their favourite food and its price to see immediately how many kids that would feed. Anyone one making a donation will see that sum doubled by Havas.

Prometheus hops on the metro

admin — Wed, 23 May 2012 09:00:52 +0000

Movie marketers don’t have to go wild on social media to promote films, they can re-open disused rail stations instead. For Ridley Scott’s upcoming feature Prometheus, Paris metro stop St Martin – closed for more than 60 years – has been given a makeover takeover by 20^th Century Fox France for that very purpose.

Cue giant head on platform on line 9 between République and Strasbourg St-Denis so that passengers can spend a few seconds in the mysterious atmosphere of a cave found by the Prometheus travellers about to discover the origins of humanity, according to the studio.

Converse stokes Korean music

admin — Tue, 22 May 2012 09:30:00 +0000

Converse is rolling out its Three Artists One Song campaign for the first time in Asia in Korea, with local indie rockers Jaurim, hip-hop band Aziatix and electronic trio Idiotape onboard. The brand has tasked the trio of artists with joining forces to create an original song.

The resulting track and music video will be released this month and available for free to music and brand fans at ConverseKorea.com.

“As Three Artists, One Song continues to champion artistic creativity globally, we couldn’t be more excited to extend this platform to the Asian market,” says Geoff Cottrill, chief marketing officer at Converse. “Korea is a leading force in music and we’re stoked to bring such a diverse group of artists together for music fans around the globe.”

Crossing with The Beatles

admin — Tue, 22 May 2012 06:55:30 +0000

A photograph of The Beatles walking over the Abbey Road pedestrian crossing will go on sale at Bloomsbury Auctions in London today. No, not that photo, but a rare one of them walking in the other direction. Photographer Iain MacMillan was given 10 minutes to complete the shoot and took seven shots in total – the one up for sale is the second in the series. Estimated price at auction? £7000 to £9000.

Intel inside social publishing

admin — Mon, 21 May 2012 10:00:39 +0000

Intel has launched its Intel iQ digital magazine. Not just any old digital mag, mind, but a piece of social publishing. You see, Intel iQ is built around social algorithms which curate content shared by Intel employees, which is then blended with original and industry content. The tech brand says it is ‘our next step in our social media journey, and represents a new model for branded social publishing’.

“We created the iQ platform to spotlight how people are using technology in inspiring ways,” writes editor-in-chief Bryan Rhoads. “It’s a discovery tool that narrates technology’s impact on media, life and our planet. iQ is here to remind us on how fast we’re moving as a global culture, to be cognizant of how far we’ve come and to reflect on where are planet is headed.”

Music for the job

admin — Mon, 21 May 2012 07:12:44 +0000

If you work in construction you really should be listening to classic rock and heavy metal while you labour, but don’t even think of tuning in to ambient or classical. In fact, those latter genres, along with jazz, should be filling the ears of creative types because research has shown that is the kind of music to stimulate brain activity. And if you’re some kind of programmer, you need music to help you stay focused and awake – switch on to jazz, rock, pop and techo (but avoid heavy metal and techno).

All this and more from the What Music Should You Listen To On The Job infographic from Sonos.

by Column Five Media. Browse more data visualizations.

A rum anti-Jubilee

admin — Mon, 21 May 2012 07:00:51 +0000

Get ready for next month’s Anti-Jubilee Punk Party in London, hosted by Sailor Jerry rum and music magazine Clash. The nation has been handed a right royal day off on 3 June to mark the queen’s 60 years on the British throne, and appropriate Anti-Jubilee music festivities will take place in London at Sailor Jerry’s recently opened Charing Cross Street venue Hotel Street.

Clash will present a cross-section of ‘insurrectionary talent’ from the past and present, thuogh the mag is currently keeping quiet about the full line- up (the headline act will be revealed soon). We do know there will a punk DJ set from Clash Magazine vinyl artists.

Sailor Jerry opened Hotel Street – the name comes from Honululu’s Chinatown where Norman ‘Sailor Jerry’ Collins made a name as tattooist – last month, with the location acting as a shop and gallery during the day, before morphing into a dive bar in evening.

Band on the bottle

admin — Sat, 19 May 2012 10:05:31 +0000

San Francisco band Train is doing its bit for the local vineyards, having teamed up with Napa Valley to market wine. The rockers have joined forces with ACME Wine Movers and released a Cabernet Sauvignon by the name of California 37 (which happens to be the title of the latest album, too). The latest bottle follows on the heels of a red called Drops of Jupiter (Tell Me), and the Calling All Angels Chardonnay.

Musicians and wine are building a good relationship, with Mendocino Wine Co’s Wines That Rock series featuring the likes of the Grateful Dead Steal Your Face Red Blend, along with The Rolling Stones’ Forty Licks Merlot, and others.

And Kiss launched a range of wines five years ago including Kiss Army Etched Wine Cabernet Sauvignon and the Kiss This Destroyer Cabernet Sauvignon.