brand-e » -e.showcase

A 360 view of sports and brands

admin — Wed, 28 Jul 2010 09:45:20 +0000

It’s time to take a look at Sports Marketing 360, the interactive forum for sports marketing and sponsorships. The likes of Mark Osikoya, head of sponsorship, Coca Cola GB, Richard Heaselgrave, vp of business development, NBA – EMEA, and Sam Rush, international COO, Wasserman Media Group, will tackle a raft of themes, including:

Brands and major events
Sponsorship’s digital future
An athlete’s eye on sports marketing
Toxic talent
Sports marketing 2011

Sports Marketing 360, designed to deliver value to those working in sports, marketing, media and branding, will take place 16th September 2010. More info right here.

Oh, those selfish iPad-istas

admin — Wed, 28 Jul 2010 09:40:33 +0000

‘Selﬁsh elites’ are six times more likely to own an iPad than the average person. On the other hand, ‘independent geeks’ are up to three times more likely to be a critic of the iPad.
That’s according to MyPad’s iPad Opinion Profile’s rather odd analysis of users of Apple’s new tablet. Odd? Well, the researchers tag those independent geeks as ‘self-directed young people who look down on conformity and are interested in video games, computers, electronics, science and the Internet’. Like all those other geeks really.
iPad owners, on the other hand, are ‘wealthier, older and more educated, they are sophisticated, highly value power and achievement, and are not very kind or altruistic’. Bunch of nasties, it sounds like. Bring back the geeks.
Wait, there’s more.
“Macintosh users are more likely to be iPad critics than Windows users. They’re also more likely to be Owners. Windows users are more likely to simply not be interested… Critics are less imaginative, enthusiastic and extraverted [sic] than the average person. … Teenagers are over four times more likely to be critics than adults in their 40s.”
You think it’s all over? You’re wrong.
“Of all levels of religiosity, from non-religious to devoutly religious, devoutly religious people are surprisingly the most likely to be aware of what the iPad is. Non-religious people are the second most likely.”
There’s good research to be done on iPad owners and ownership. This ain’t it.

Taking a look at The Power of Content

admin — Tue, 27 Jul 2010 09:45:35 +0000

The APA is launching the International Content Summit in London on 24th November 2010. The event, The Power and Future of Content, will assemble international marketers, media leaders and content makers to deliver insight into branded editorial content.
Confirmed speakers to date include David Seers (COI), Ben Hammersley (Wired Magazine), Julia Hobsbawm (CEO Editorial Intelligence), Julie Meyer (CEO Ariadne Capital), Lorna Tilbian (Numis Securities), James Pimentel-Pinto (Agency Mobile), and Susan Aubrey-Cound (M&S).
The Summit programme will be divided into five key sessions:

Future of content for brands
What consumers want and how they want it
The future of advertising
Content and distribution
Cross-media content and driving brand sales

“The success of a brand’s profile is completely reliant on harnessing the power of this medium and so the Summit is an essential guide for marketers looking to get it right,’ says Julia Hutchison, COO of the APA. “We are bringing together the leading lights from a range of disciplines to provide insight, debate issues and most importantly inspire innovation.”
More on the International Content Summit here.

Writing to iPad

admin — Thu, 22 Jul 2010 09:45:20 +0000

Japanese novelist Ryu Murakami has taken his latest book, Utau Jujira (A Singing Whale), straight to the iPad. The 600-page novel, which is available exclusively on iTunes for ¥1,500, is far more than the sum of its words, though, in that it also boasts audio and video elements.

Diesel-fuelled design

admin — Wed, 21 Jul 2010 09:57:06 +0000

Time to take a look at Diesel’s Fuel For Life. For him. For her. We’re talking about the fashion brand’s new fragrance that goes a long way into putting colour in the day – shiny blue for boys, proud pink for girls. Men get anis and verbena notes, women make do with bergamot and mandarin.
brand-e: homage to the tour de france with those bottles, or are we overegging it?

You can’t hide from Ray-Ban

admin — Wed, 21 Jul 2010 09:00:58 +0000

We don’t usually cover poster campaigns, but it is summer, and it is Ray-Ban, and the brand did team up with printmakers to deliver some very colourful specimens for its Rare Prints line. Never Hide. No, not with these posters.

cool creative: tate cinematic

admin — Mon, 19 Jul 2010 09:15:13 +0000

The Tate has teamed with Aardman Animation, Fallon and the BBC to launch the Tate Movie Project. The idea is to get kids aged five to 13 involved in the making of a 20-minute animated film from the ground up.
“Children will create every aspect of the film, from the hand-drawn characters and plot twists, costumes and comic sound effects,” say the organisers. “The [Tate Movie website] is a virtual film studio that forms the hub of the Tate Movie Project online community. Children can upload their pictures and ideas as well as voting on those already on the site. They can have a go at animation and be kept up to speed with progress on the movie by the animated characters who represent the professional heads of department in a film.
brand-e: great engagement for kids – nice to see fallon on-board

adidas paints a World Cup

admin — Thu, 15 Jul 2010 09:00:40 +0000

The game is over, but the paintings live on. To put more art into the World Cup, adidas and agency 180 Amsterdam, commissioned two African artists, Paul Kasemwana and Espoir Kennedy, to create paintings during the tournament with the aim of capturing key events from the games. And now the works can be purchased via eBay.
The online gallery is here.