Universal Music is launching a chain of virtual vinyl stores in partnership with fashion retailer Pretty Green – which was founded by Liam Gallagher – using Mobile Money Network’s Simply Tap checkout app. The shops will be open for music business 24 hours a day at 10 Pretty Green outlets across the country starting 24 May, with 12 titles – including The Rolling Stones’ Exile On Main Street and Elbow’s Seldom Seen Kid – for sale.
Microsoft Advertising has joined forces with Pepsi to launch a mini interactive game on Xbox Live based on the current Pepsi Max Kick In The Mix TV advertisement featuring leading footballers. The custom game features three levels, with users and their avatars getting the chance to take on Pepsi Max footballers in a game of skill while running across the crowd (re-creating some of the scenes from the ad).
Gap has launched two digital marketing tactics as part of its Be Your Own T global campaign based on the not-so-humble T-shirt. The TIY experience – in partnership with Threadless – offers consumers buying new Gap tees new ways to upcycle their old T-shirts into fashionable accessories in six steps or fewer, including the likes of flip flops beach bags, laptop sleeves and dog toys. TIY will reside primarily on the brand’s Facebook page, share-able via Twitter, Instagram and Pinterest.
Noodle eatery wagamama is prepping the wagamama lounge for its tour of UK festivals. The food-music destination features dishes served by the restaurant’s chefs, resident DJs playing summer soundtracks, plus a digital graffiti wall for budding artists looking to win prizes (such as wagamama gift vouchers).
Around six in 10 global consumers are concerned about their addiction to – or over-reliance on – technology, according to a global survey conducted by Euro RSCG for the This Digital Life report. And half of respondents worry that digital technology and multitasking are impairing humans’ ability to think deeply and focus on one task at a time. Also, 46% admit that being online distracts them too often. In addition, one third say being online interferes with their family life.
Pepsi is partnering with the upcoming film Katy Perry: Part Of Me 3D, slated for release by Paramount Pictures on 5 July. The brand’s support includes co-branded television and radio spots, digital advertising and retail displays, with all elements of the campaign featuring Pepsi’s new global tagline ‘Live For Now’.
Benetton is making a donation to a Catholic charity to end a legal dispute with the Vatican over an ad the Italian fashion brand deployed in a
The Barack Obama re-election campaign has released a new Spot [...]
Obama goes Spotify
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Jer Thorp creates data visualisations to make abstract data more human. His work – such as mapping the way people share articles on the Internet - focuses on [...]
It had to happen. The record release as QR code. The honour goes to Stay+ whose latest six-track comes as a seemingly standard 12-inch sleeve which houses a 50- [...]
