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Intel wanted to launch a digital campaign that would increase its brand awareness and promote the incredible power of its new Core i5 processors, writes David Pugh-Jones*. We can’t see these processors, since they are embedded in our PCs, but they are in fact the backbone of these remarkable machines that we use everyday. The question was: how could Intel make these processors, which seem unfamiliar or even boring, come to life and really convey to the average consumer the possibilities they create? How do you build excitement around something that’s, well, invisible?

Lionsgate Studios and games developer Funtactix are launching The Hunger Games Adventures, a social gaming title which will open in concert with the film adaptation of the Suzanne Collins’ bestselling novel The Hunger Games in March, writes Steve Mullins.

Players of the game will be able to explore the world of Panem – the setting for The Hunger Games trilogy – and complete missions that will take them to each of the ‘Districts’ and the ‘Capitol’ where they will interact with characters from the story.

Facebook CEO Mark Zuckerberg is set to join the world’s super rich if the company’s planned IPO goes down well with the market, with his stake set to give him a close to $30 billion share in the Social Network – at a Facebook valuation of $100 billion - writes Sabine Stork*.

And Zuckerberg retains lofty hopes for his social media baby, which he compares to the invention of the printing press and the television. “Today, our society has reached another tipping point,” he says in a missive accompanying the IPO filing. “There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future.”

CueSongs has beta-launched its music hub offering licensed recordings from signed and independent artists, DJ’s and composers – among them Ennio Morricone, Peter Gabriel, Judge Jules, Deadly Avenger and John Metcalfe – to be used in online and mobile media, writes Steve Mullins.

CueSongs says it provides a simple way for anyone to find well-known, pre-licensed music recordings and immediately purchase the right to deploy them on their websites, on Facebook, YouTube, in apps, online advertising and other micro-usages.

Microsoft has launched the Microsoft Advertising Story Awards, tasking marketers from 30 countries with submitting a campaign idea for a brand or non-profit using Microsoft Advertising’s storytelling platforms.

If online search results are slowed by even a fraction of a second, people search less – a 400ms delay leads to a 0.44% drop in search volume. And impatience isn’t just limited to search, as four out of five online users will keeping on clicking away if a video stalls while loading.