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Converse is rolling out its Three Artists One Song campaign for the first time in Asia in Korea, with local indie rockers Jaurim, hip-hop band Aziatix and electronic trio Idiotape onboard. The brand has tasked the trio of artists with joining forces to create an original song.

Get ready for next month’s Anti-Jubilee Punk Party in London, hosted by Sailor Jerry rum and music magazine Clash. The nation has been handed a right royal day off on 3 June to mark the queen’s 60 years on the British throne, and appropriate Anti-Jubilee music festivities will take place in London at Sailor Jerry’s recently opened Charing Cross Street venue Hotel Street.

San Francisco band Train is doing its bit for the local vineyards, having teamed up with Napa Valley to market wine. The rockers have joined forces with ACME Wine Movers and released a Cabernet Sauvignon by the name of California 37 (which happens to be the title of the latest album, too).

Universal Music is launching a chain of virtual vinyl stores in partnership with fashion retailer Pretty Green – which was founded by Liam Gallagher – using Mobile Money Network’s Simply Tap checkout app. The shops will be open for music business 24 hours a day at 10 Pretty Green outlets across the country starting 24 May, with 12 titles – including The Rolling Stones’ Exile On Main Street and Elbow’s Seldom Seen Kid – for sale.

Microsoft Advertising has joined forces with Pepsi to launch a mini interactive game on Xbox Live based on the current Pepsi Max Kick In The Mix TV advertisement featuring leading footballers. The custom game features three levels, with users and their avatars getting the chance to take on Pepsi Max footballers in a game of skill while running across the crowd (re-creating some of the scenes from the ad).

Gap has launched two digital marketing tactics as part of its Be Your Own T global campaign based on the not-so-humble T-shirt. The TIY experience – in partnership with Threadless – offers consumers buying new Gap tees new ways to upcycle their old T-shirts into fashionable accessories in six steps or fewer, including the likes of flip flops beach bags, laptop sleeves and dog toys. TIY will reside primarily on the brand’s Facebook page, share-able via Twitter, Instagram and Pinterest.