Welcome to the Chalice Factory. What is it? It’s a ‘digital experience’ from Stella Artois with visitors given the opportunity to take an online tour and create their own branded chalice (aka glass), writes Maria Stadtmueller.
Participants are led by Chalice Factory virtual tour guide ALICE, who will guide them in their choice of elements for the Stella Artois Chalice, helping the user heat, shape and craft their final product.
The appearance of social media icons such as a Facebook ‘like’ button or a Twitter symbol on a commerce website increases the chance that consumers will buy certain products, and reduces the likelihood that they will buy others, according to a study conducted by the University of Miami School of Business Administration, Empirica Research and StyleCaster Media Group.
Subaru America has slotted its First Car Story campaign into gear to get consumers to tell stories about their-ever first set of wheels. At FirstCarStory.com visitors can recreate their first car, tell their story, and see it turned into an animated video, which they can also set to music and narrate themselves. The results are shareable via Facebook and Twitter, of course, says Maria Stadtmueller.
Clutter is killing online media, says Giles Ivey*. Today’s digital experiences are often a jumble of conflicting messages – multiple ads fight with poorly presented content leaving viewers confused and this leaves the medium misused and devalued.
What do you do with those Facebook ‘likes’ and why is it a good use of marketing dollars to generate them? asks Joe Olsen is the CEO of Phenomblue, an interactive brand experience agency, in the The Soda Report 1Q12. Most brands look to likes as leads, either as direct conduits for conversation and influence, or as direct marketing targets, similar to adding emails to a database.
The UK’s Tesco, Walmart in the US, Carrefour in France, Aldi in Germany, Spain’s Zara and Woolworths in Asia Pacific are ranked the number-one retailers in their respective markets, all holding onto their top spots from 2011, according to the Best Retail Brands 2012 report from Interbrand, writes Maria Stadtmueller.
“Across Europe, leading retailers are gaining a competitive edge and winning customers by investing in new omnichannel strategies and in the overall in-store brand experience,” says Interbrand.
Ketel One Vodka is getting into publishing with the launch of A Gentleman’s Read, an online lifestyle magazine for men. [...]
BBC Worldwide has launched a free-to-play online game based on its hit TV show Strictly Come Dancing. Strictly Keep Dancing is available in the UK at
Stitchagram is with us. What is it? It’s a service which allows users to grab their favourite Instagram photos and turn them into pillows (complete with soft [...]
Instagram in a stitch
Marks and Spencer has published an interactive graphic featuring the history of l [...]
LVMH has launched a Chinese-language version of its Nowness digital culture magazine. The new website is of [...]
High-end watchmaker Girard-Perregaux has launched a new digital magazine, or more to the point, a ‘journal for the modern gentleman’.
Prada has joined forces with graphic designer and artist Vahram Muratyan to develop a new microsite, Parallel Universes. Prada says the website is part of its e [...]
Prada in Parallel
Men lag women on Pinterest but are beginning to sign up in number to the cool digital pinboard. In January this year, the male-female user split was 80:20, but [...]
Close to 180 million European online users - a reach of 45.8% - visited a sports site in February, an increase of 15% in the past year, says comScore. [...]
Three quarters of executives polled in the 2012 Digital Marketing 2.0 Study believe that leveraging data will help their companies dramatically improve their bu [...]
