Almost all young Swedes use the Internet. Most of them do so daily, and the older they are, the more they use it. But this doesn’t mean they have stopped using traditional media, says Professor Olle Findahl, who has conducted a study on youth media habits for Nordicom at the University of Gothenburg.
Close to two thirds of UK consumers surveyed by Deloitte for the consultancy’s State of the Media Democracy Survey found out about a new product on the recommendation of other online users. And almost three quarters of those surveyed say that recommendations online are more influential in their buying decisions than any other Internet content.
Hyundai clearly believes brands can be absolutely mesmerising. So the car maker wants to create the experience of driving its i30 by hypnotising consumers online.
Kia Motors America rolls out its Kia Rio Windows Down playlist on streaming-music service Spotify. Consumers have until mid-April to post ideal songs for driving from Spotify’s 15 million-track library. Since the submission period kicked off on the Kia Rio Facebook page last month, more than 1,100 songs have been submitted for inclusion on the playlist, with selections totaling 15 hours of music and an average of 24 minutes of time spent per user listening to the playlist.
Ted Baker has joined forces with a band of illustrators to launch Ted’s Drawing Room in its stores in the UK, Ireland and New York. Shoppers trying on items of apparel for the new collection can pose for an Instagram photo in one of the fashion retailer’s Exhibitionist booths.
Topman and agency Bounce Digital have relaunched the Topman CTRL social music platform. The upgraded Topman CTRL will be curated by BBC Radio 1 DJ Huw Stephens who will be joined by guests including the likes of Hot Chip’s Joe Goddard (Hot Chip) and Raf Rundell in their 2 Bears guise, writes Steve Mullins.
Content will include exclusive mixes published via Mixcloud, video footage and web TV episodes via YouTube, photos from Instagram, and additional media shared on Twitter.
Ketel One Vodka is getting into publishing with the launch of A Gentleman’s Read, an online lifestyle magazine for men. [...]
BBC Worldwide has launched a free-to-play online game based on its hit TV show Strictly Come Dancing. Strictly Keep Dancing is available in the UK at
Stitchagram is with us. What is it? It’s a service which allows users to grab their favourite Instagram photos and turn them into pillows (complete with soft [...]
Instagram in a stitch
Marks and Spencer has published an interactive graphic featuring the history of l [...]
LVMH has launched a Chinese-language version of its Nowness digital culture magazine. The new website is of [...]
High-end watchmaker Girard-Perregaux has launched a new digital magazine, or more to the point, a ‘journal for the modern gentleman’.
Prada has joined forces with graphic designer and artist Vahram Muratyan to develop a new microsite, Parallel Universes. Prada says the website is part of its e [...]
Prada in Parallel
Men lag women on Pinterest but are beginning to sign up in number to the cool digital pinboard. In January this year, the male-female user split was 80:20, but [...]
Close to 180 million European online users - a reach of 45.8% - visited a sports site in February, an increase of 15% in the past year, says comScore. [...]
Three quarters of executives polled in the 2012 Digital Marketing 2.0 Study believe that leveraging data will help their companies dramatically improve their bu [...]
