Online radio outfit Pandora is rolling out an online hub for its recently launched live concert series together with Budweiser, says Mark Terry. All artists performing in Pandora’s series will be showcased on the hub, which currently consists of behind-the-scenes video content from the recent Dawes concert in Portland, plus interviews with the band and fans.
Regardless of how cloud-based streaming plays out in the long run, 2012 will be a year in which the access-based approach will get a full test, says eMarketer.
Chinese online game developer has inked a deal with French footballer Nicolas Anelka for the global promotion of Firefall, a team-based shooter game. Anelka, who plays for Chinese team Shenhua, will participate in various promotional initiatives for the game and has granted The9 the use of his name, voice and likeness. The agreement is for one year with Anelka netting €2.7 million.
Twitter’s new brand pages, which will enable partners of the microblogging site to customise their channels, will give brands more control over the presence on the platform, says WPP. As well as giving pages their own look and feel, brands can now choose to keep a tweet at the top of their feed as opposed to the top post automatically being the most recent.
Mys
pace’s new music player has unmatched access to signed and unsigned artists who need a platform to get their music out, according to Chris Vanderhook, the company’s COO, writes Maria Stadtmueller.
“The new player is our commitment to fostering the artist-fan connection – not only allowing people to play their favorite songs, but also offering suggestions to unearth new favourites.
SapientNitro has launched the world’s first Tesla Coil-powered radio station, Sparkleradio.fm, which enables users to send personalised Christmas greetings via a musical card. SapientNitro London says it ‘Ideas Engineers’ got their hands on the two biggest musical Tesla Coils – resonant transformer circuits – in Europe and sent them, along with a film crew, into the ‘North Frigid Zone’ from where Sparkleradio.fm is streaming personalised messages within video.
Guvera, the digital music platform which lets advertisers curate their own music channels, has launched its My Soundtrack Facebook app, designed to let brands b [...]
Girls can ‘ruin their girlhood’ by spending too much time on social networks. The new Stanford University study looks at data from girls between the ages of [...]
Brands experienced in social marketing are moving beyond growing social presence and reach, shifting to active social media management for increased lead genera [...]
Price isn’t everything when it comes to digital, and if consumers have to pay to view content, they will instead look elsewhere for free, according to the Bre [...]
Google pulled in revenues of close to $38 billion in 2011, 96% of which came from advertising. The biggest advertisers? Finance and insurance brands with a spen [...]
Who is the Connected Consumer? She’s a forty-something woman carrying multiple Net-enabled devices – in addition to owning a PC/laptop – who is an active [...]
If Twitter were the news, the most high-profile person of last year would be Justin Bieber, whose tweets were retweeted an average of 5 million times, compared [...]
Microsoft has launched So.cl, an experimental research project aimed at using social search to aid learning. “So.cl combines social networking and search, to [...]
So, what happens every 60 seconds on the Internet? Well, each minute there are 60 new blogs and 1,500 new blog posts, more than 320 new Twitter accounts, 13,000 [...]
US online shoe and apparel brand Zappos has rolled out a digital magazine for iPad. The monthly publication, Zappos ZN, contains editorial-style content featuri [...]
