“Young people will be logging on to listen, watch and take part in the show,” says Ben Cooper, controller of BBC Radio 1. “I hope that this will be to our young listeners what listening to the chart and waiting to record your favourite pop songs was for another generation.”

My Soundtrack rolled out initially on the SOUL by Ludacris Facebook page, with the rapper launching his SOUL line of headphones, using Guvera to drive engagement and sales on the Facebook site with My Soundtrack.

In addition, Monster Energy Drink has lit Monster Energy Music powered by My Soundtrack to engage consumers.

Multitasking and spending many hours watching videos and using online communication is linked to certain negative experiences, such as feeling less socially success, having more friends whom parents perceive as bad influences and sleeping less, the research finds.

Clifford Nass, the Stanford professor of communication leading the study, says he was looking into how social media might create impediments to face-to-face interaction, which teaches kids how to read body language and facial clues.

“Humans are built to notice these cues – the quavering in your voice, perspiration, body posture, raise of an eyebrow, a faint smile or frown,” he explains. “Social media leaves the conversation two-dimensional. If I’m not with you face to face, I don’t get these things. Or, if I’m face to face with you and I’m also texting, I’m not going to notice them.”

Close to two-thirds of experienced US marketers plan increased investments in robust social media management platforms, compared to 43% of social marketing novices. Experienced social marketers will also see increase focus on mobile social media presence.

Experienced social marketers also plan continued investments in social reach but at a lower rate, 64% reporting that they plan to increase investment in this area in 2012, mostly represented by expansion into new platforms such as blogs, YouTube, forums, Foursquare, Flickr, SlideShare and Tumblr.

That image is now viewable online, with Man City inviting fans to visit and to tag themselves among the 47,422-strong crowd and share on Facebook. The prize is a place alongside City players and manager Roberto Mancini in the official team photo for the upcoming 2012/13 season.

The club has also digitised footballers Mario Balotelli, Sergio Aguero, Edin Dzeko and Samir Nasri and hidden them in the crowd. Anyone finding them gets the chance to win a signed shirt of the player and receive a personalised Facebook message.

“The chosen players have a huge global appeal across social media,” says Russell Stopford, head of digital at the club. “By harnessing the players’ international reach and creating engagement opportunities across multiple Club channels, we are able to bring our fans closer to club, regardless of where they are in the world.”

“Each week we’ll include one album from the Artist Hub as a staff pick on the Google Music homepage,” says Google. “We’ll also offer interview and promotional opportunities, editorial reviews and performance slots at high profile events, just for musicians distributing through the Artist Hub.”

The live side of Magnified kicked off last week at the Sundance Film Festival where Google partnered with T-Mobile to put eight artists on stage. Among those performing were the likes of Bad Rabbits, Chancellor Warhol, Fort Lean and Belle.

Upcoming performance opportunities will come at events like Coachella, SXSW and Red Light Management’s after-party for the Grammy’s.

“An overwhelming 82% say that they are not willing to pay to access content that is free on other sites, while just 1% is prepared to pay for unrestricted access to a website that they currently use,” says KPMG. “Interestingly, 7% would pay to access specific sections or content of websites they frequently visit.”

News, of course, is widely and freely available, and while the Times Online has moved behind a paywall, subscription figures are yet to reveal its success, or otherwise.

“It seems that paywalls only work well when applied to niche published information,” says KPMG’s head of media, David Elms. “To differentiate themselves, newspapers groups like The Guardian, are taking a more strategic approach. They are delivering deeper analysis and opinion, rather than straight reporting of what is going on in the world.”