brand-e

Time to drop in at the Levi’s Soundwash Laundry in Hong Kong. What is it? Well, it’s an online interactive brand and music experience – from TBWA\Tequila – for Square Cut line jeans which lets visitors select a nice pair of legwear… and then ‘Soundwash’ them with some decent music.
There’s also a for-real Soundwash Laundry pop-up store in the Tsim Sha Tsui shopping district, along with limited edition packaging and gift accessories.

It’s time to re-cover those old album covers. And what with all this brand and band stuff going around, clearly a branded makeover is on order.
Welcome then to My Album Cover Lifestyle on Flickr, a collection of classic rock compilation artwork redone as pages of the 2010 Ikea catalogue. If you’re an artist who has featured any kind of furniture and household accessories on your cover, then you are clearly very fair game.
Unsurprisingly, Oasis gets the flatpack branded treatment for slotting couches, curtains, wine glasses and picture frames into the artwork for Definitely Maybe.

There’s more to women’s online activities than socializing and shopping – for one thing, adult sites have a 34% reach among female onliners around the globe (compared to 46% for males), while gambling destinations boast a close to 7% reach (7.7%), and women are more likely than men to visit sweepstakes websites, according to a comScore report, Women On The Web: How Women Are Shaping the Internet.
Girls are gamers too, albeit gentle ones.

Liquid Online Media is aiming to help brands discover just how they sound. US-based Liquid will provide a platform for advertisers and indie bands to register their interest in each other online where the outfit will offer dating services to match them up for audio branding relationships.
“We have been asking advertisers whether they know what their brand sounds like, and whilst they all know the importance of marketing the right sound, the answer has been a resounding ‘no’.”

Last.fm has partnered with MXP4 to deploy the interactive music outfit’s interactive applications on its premium advertising platform. Sponsored pages will integrate MXP4’s FanMix, Remix It, Max It and Sing It apps, as well as social gaming-type features such as Karaoke Battle. Users can turn instruments on and off for a particular track, combine different versions of the same song, or sing along as lyrics scroll on the player.

It’s time to nominate that sporty track. Because adidas has joined forces with audio outfit Sennheiser to launch a new musical and athletic website which goes by the name of 5 For Sports. Why five? We’ll tell you – over the next five months sports fans around the globe can nominate their five favourite songs to train to.
“We’re really excited to see the results of 5 For Sports,“ says Uwe Cremering, brand manager at Sennheiser. “For example, it will be interesting to see whether there are different music preferences in Europe, Asia and America.