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AudioFuel has launched the first iPhone app to combine running music, coaching and performance data, says Mark Terry. The audio-fitness outfit compiles its custom tracks to create specific types of training programme which are then combined with voice-over coaching.

Once they have selected the programme they want, users start running to the music while the app tracks the distance, duration, pace and calories expended. At the end of the session, they can post their run results to Facebook and Twitter.

By Maria Stadtmueller. Virgin Mobile US has partnered with WHOOZNXT.COM to roll out a new web series, Big Bang Presented By WHOOZNXT. The show features exclusive video premieres of breakthrough artists and is hosted on Virgin Mobile’s Facebook lifestyle portal, Virgin Mobile Live.

By Maria Stadtmueller. UK fashion retailer New Look has launched an iPhone app providing a ‘magazine-style experience’, featuring fashion advice and information from ‘New Look Daily’ – a daily fashion alert – plus exclusive offers, which users can share via Facebook and Twitter.

By Mark Terry. Sony Music has become one of the first brands to try out Google Goggles outdoor advertising in the UK. The Goggles app – an alternative to QR codes – is activated when a smartphone user takes a photograph of an ad before being directed to a mobile site from the brand offering additional info and exclusive content.

By Maria Stadtmueller. Don’t write off the mobile text message – it may not be the newest kid on the block, but it is still the most popular, says Deloitte in its Addicted To Connectivity: Perspectives On The Global Mobile Consumer report.

The consulting firm’s view is that the text message can readily co-exist with and most likely complement social networks and e-mail.

By Maria Stadtmueller. So, how do smartphones influence the way people build brand preference and select, purchase and experience products? OgilvyOne Worldwide and OgilvyAction determined to find out with the From Armed to Charmed study conducted in the US, the UK and Singapore so that they can help marketers and retailers come up with winning mobile initiatives.