brand-e » -e.mobile http://brand-e.biz the business of branded entertainment Sat, 31 Jul 2010 10:00:03 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Bowling out the Ashes app http://brand-e.biz/bowling-out-the-ashes-app_8012.html http://brand-e.biz/bowling-out-the-ashes-app_8012.html#comments Thu, 29 Jul 2010 09:10:30 +0000 admin http://brand-e.biz/?p=8012 Tourism Australia has launched a Go Ashes app ahead of the Vodafone Ashes Series 2010-11 between Oz and England, slated to begin 25th November in Brisbane. The app apparently boasts in-depth destination information on the five host cities, plus exclusive videos featuring a host of local cricketing legends, team news and live updates.
“Attending an Aussie sporting event of this calibre as part of an Aussie holiday is an incredible thing to do,” says Tourism Australia. “We would encourage the travelling fans to have a go at some iconic Aussie experiences while they’re down there such as learning to surf, wine tasting and beach cricket. Getting to the outback is a must-do too.”

oz

]]> http://brand-e.biz/bowling-out-the-ashes-app_8012.html/feed 0 Packing that holiday app http://brand-e.biz/packing-that-holiday-app_8022.html http://brand-e.biz/packing-that-holiday-app_8022.html#comments Wed, 28 Jul 2010 10:00:01 +0000 admin http://brand-e.biz/?p=8022 Dutch insurer FBTO and LBi have launched a free iPhone app, Vakantiehulp, aimed at helping holidaymakers cope with going on holidays. The app can store travelling data and packing lists and all content is shareable. Should anything go awry during the holidays, the app can help out with advice.
brand-e: simple and relevant brand utility in action.

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]]> http://brand-e.biz/packing-that-holiday-app_8022.html/feed 0 The growing appetite for apps http://brand-e.biz/the-growing-appetite-for-apps_7977.html http://brand-e.biz/the-growing-appetite-for-apps_7977.html#comments Wed, 28 Jul 2010 09:10:10 +0000 admin http://brand-e.biz/?p=7977 Just 4% of mobile users and 15% of smartphone owners download apps at least once a month, according to a recent Forrester survey of more than 25,000 European adults.
However, the fact that one fifth of all European mobile users consider apps to be an important feature when choosing a new mobile handset highlights the large gap between today’s limited usage of apps and consumer awareness and interest, according to Forester analyst Thomas Husson.
“Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities for non-telecom companies,” says Husson. “A plethora of new stores will try to replicate this success, adding more fragmentation to the market in the next two to three years. However, in the longer run, few will be able to offer brands and publishers the reach that they want — nor the reporting and merchandising tools that they need.”
More on apps in Forrester’s The Future Of Application Stores.

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]]> http://brand-e.biz/the-growing-appetite-for-apps_7977.html/feed 0 Road tweets, from Ford http://brand-e.biz/road-tweets-from-ford_7966.html http://brand-e.biz/road-tweets-from-ford_7966.html#comments Tue, 27 Jul 2010 09:10:25 +0000 admin http://brand-e.biz/?p=7966 Ford is developing voice-recognition software for its US Fiesta UK Focus models which will allow users to hear tweets on the road. The AppLink gear will roll out next year and sync with the user’s smartphone. Fortunately, there will be one-way voice traffic only… unless a driver picks up the handset to tap in 140 characters while changing lane/overtaking/reversing…

This article is sponsored by Clustrmaps

clustr_sponsor

]]> http://brand-e.biz/road-tweets-from-ford_7966.html/feed 0 All about apps http://brand-e.biz/all-about-apps_7944.html http://brand-e.biz/all-about-apps_7944.html#comments Tue, 27 Jul 2010 09:00:33 +0000 admin http://brand-e.biz/?p=7944 What you need is an infographic on all those apps. Because then you’ll find out, for example, that developers have pulled in more than $3 billion in revenues and served up 5 billion app downloads. Also you’ll discover that the most popular download ever is… Crash Bandicoot Nitro Kart 3D, of course. And this courtesy of OnlineMBA.

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]]> http://brand-e.biz/all-about-apps_7944.html/feed 0 Get with the social magazine http://brand-e.biz/get-with-the-social-magazine_7941.html http://brand-e.biz/get-with-the-social-magazine_7941.html#comments Mon, 26 Jul 2010 09:45:36 +0000 admin http://brand-e.biz/?p=7941 flipboardWelcome to the ‘social magazine’. It goes by the name of Flipboard, it lives on the iPad, and it brings print media layout to social media. That means no more scrolling through long lists of posts and links, nor jumping between websites, Flipboard says. In short, it connects to users’ social media accounts — primarily Facebook and Twitter – grabs the information and puts it all together to look like a magazine. “With over 1 billion messages posted every day, social networks are quickly becoming the primary way people discover and share content on the Web,” says Mike McCue, Flipboard's CEO. ]]> flipboardWelcome to the ‘social magazine’. It goes by the name of Flipboard, it lives on the iPad, and it brings print media layout to social media. That means no more scrolling through long lists of posts and links, nor jumping between websites, Flipboard says.
In short, it connects to users’ social media accounts — primarily Facebook and Twitter – grabs the information and puts it all together to look like a magazine.
“With over 1 billion messages posted every day, social networks are quickly becoming the primary way people discover and share content on the Web,” says Mike McCue, Flipboard’s CEO. “The result is a huge influx of incoming messages and links people must sort through across multiple web sites just to stay up to date. We believe the timeless principles of print can make social media less noisy, more visually compelling and ultimately more mainstream.”
Meet Flipboard on this trailer video.
brand-e: nice idea – be interesting to see how it accommodates advertising

]]> http://brand-e.biz/get-with-the-social-magazine_7941.html/feed 1 Smartphones lure ad dollars http://brand-e.biz/smartphones-lure-ad-dollars_7930.html http://brand-e.biz/smartphones-lure-ad-dollars_7930.html#comments Mon, 26 Jul 2010 09:15:05 +0000 admin http://brand-e.biz/?p=7930 strataSmartphones, and iPhones in particular, are leading advertisers to make big investments in mobile advertising, while close to one-third of advertisers say that mobile is the focus of their interactive spend, according to the STRATA quarterly survey of major US ad firms. Respondents say almost 90% of their clients are interested in advertising on the iPhone, way ahead of the BlackBerry and the Droid. The iPad ranks lower than all three with only 26% interested in the device for their marketing.]]> strataSmartphones, and iPhones in particular, are leading advertisers to make big investments in mobile advertising, while close to one-third of advertisers say that mobile is the focus of their interactive spend, according to the STRATA quarterly survey of major US ad firms.
Respondents say almost 90% of their clients are interested in advertising on the iPhone, way ahead of the BlackBerry and the Droid. The iPad ranks lower than all three with only 26% interested in the device for their marketing.
“High-profile campaigns from Apple and Google seem to be the reason for the interest for the iPhone and Droid,” said John Shelton, STRATA CEO. “Advertising on mobile devices is a new frontier that people are rushing to explore. Whether it will provide the necessary ROI for the early advertisers is yet to be seen, but one thing is for sure – many advertisers feel the gamble is worth it.”
This interest in digital and mobile advertising may be a result of advertisers feeling more confident in the economy. Twenty seven percent say their business has returned to a strong growth period. And almost half of those polled see their business increasing in this quarter over the same time last year.
“We aren’t totally out of the woods yet,” said Shelton. “While definite signs of a recovery and growth may be present, many advertisers are now facing new challenges.”
brand-e: no surprises in the numbers – but ease up on the ipad, which is too new to have made an impact

]]> http://brand-e.biz/smartphones-lure-ad-dollars_7930.html/feed 1 Doing the best for the iPad ad http://brand-e.biz/doing-the-best-for-the-ipad-ad_7869.html http://brand-e.biz/doing-the-best-for-the-ipad-ad_7869.html#comments Wed, 21 Jul 2010 09:40:03 +0000 admin http://brand-e.biz/?p=7869 ipadDon’t repurpose smartphone or web creative for in-app iPad marketing. And don’t overload landing pages either. But do build mobile-specific landing pages for in-app ad campaigns. It’s all about best practice in tablet advertising, as advocated by the IAB in the US in its Prevailing Mobile In-Application Advertising Formats report, which is full of sound advice. There’s the practical, for instance. “A number of publishers have described scenarios where advertisers have launched in-app ads that link through to pre-existing websites that require Flash to view or navigate,” says the report. ]]> ipadDon’t repurpose smartphone or web creative for in-app iPad marketing. And don’t overload landing pages either. But do build mobile-specific landing pages for in-app ad campaigns.
It’s all about best practice in tablet advertising, as advocated by the IAB in the US in its Prevailing Mobile In-Application Advertising Formats report, which is full of sound advice.
There’s the practical, for instance. “A number of publishers have described scenarios where advertisers have launched in-app ads that link through to pre-existing websites that require Flash to view or navigate,” says the report. “Given that most smartphones today don’t run Flash, this is clearly a bad idea.”
And there’s that business about re-purposing. You see, while smartphones and tablets are superficially similar, simply re-using phone app creative on tablet apps represents a missed opportunity. You may be cutting costs in the short-term, but it ignores the potentially rich experience an ad can deliver on these devices.”
“Few generalizations can be made at this stage in the evolution of in-application ads on tablets,” says the report. “The iPad has sparked significant enthusiasm among publishers and advertisers alike, but it remains far too new a platform to make too many generalizations about trends in iPad in-app ads.”
brand-e: makes sense that if you’re going to take the time to build something specifically for the iPad, you’re going to get more out

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