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Nellymoser surveyed the top 100 US magazines published issues betwen July and September 2011 and found that the percentage of advertising pages with at least one action code had risen from 3.5% in January to 5.8% in September, writes Maria Stadtmueller.

The introduction of the iPad in April 2010 has escalated the mobile marketing opportunity for high-end brands, says L2 in its Prestige 100: Mobile IQ report. Tablets register e-commerce conversion rates of 4% to 5% versus 3% on traditional PCs. The user demographics for the iPad and other tablets illuminate the opportunity for prestige brands – 20% of individuals with $1 million or more in investable assets own a tablet and spend 50% more time on the device than on their smartphone.

IDC reckons it has identified six distinct consumer market segments for mobile apps in the shape of Tech Evangelists, Impulse Buyers, Experimental Adopters, Pragmatic Purchasers, Green Buyers, and Disengaged Functionalists, writes Steve Mullins.

Unsurprisingly, it’s those in the first category who have been found to be particularly influential.

More than 13.6 million smartphone owners in Western Europe’s five leading markets accessed a retail site in October 2011, according to The Connected Europe: How Smartphones & Tablets Are Shifting Media Consmuption report from comScore and Telefonica. The UK had the largest smartphone audience with 4.7 million people, but Germany accounted for the biggest increase in users with a 112% spike year-over-year.

Brands need to do what good friends have always done – converse, support, sympathize and cheer on, says Clark Kokich, former CEO and current chairman of Razorfish, about his new book, Do Or Die, published as an iPad app, writes Steve Mullins.

It’s a no brainer as to why the tome has been published on iPad.

Could the popularity of tablets and other web-enabled connected devices encourage more social networking on-the-go? Initial comScore data on tablet use from September 2011 suggests as much, with 59% of tablet owners reported having updated their social networking status on their devices during the month, while 46% also reported sharing their whereabouts using location-based check-in services on their tablets.