Castrol snaps lubricated motorists
Well-oiled. Castrol has launched a campaign in the UK that will catch motorists on camera and then display their licence plate and a recommendation for the kind of oil their car should be using on a digital billboard. The monitoring system matches registration numbers to car models using the licensing authority database and flashes up a personalised message within two seconds. No info will be stored during the campaign, in line with data protection legislation.
And here’s motoring aficionado Quentin Wilson trying out the system.
