Capitalism: a story of virtual goods
Movie gifting. After spending the summer having fun with Malibu, AdNectar, specialists in integrating brands into social apps and virtual goods, has gone into showbiz with the launch of a campaign themed around Michael Moore’s new film, Capitalism: A Love Story.
Facebook is the platform, with AdNectar rolling out expandable trailer windows, embedded into virtual gifts, based around the political commentator’s film. The campaign also features a custom app that enables users to send on gifts.
AdNectar has given Universal Pictures’ new romantic drama Love Happens the virtual-gift treatment too, with a Facebook campaign featuring items themed around the love story.
