Campari – take it as red
Three up. Campari has announced a new global digital media strategy revolving around a revamped website, a Facebook page, and an iPhone app.
The all-new, all-red Campari.com destination boasts subway-map-style navigation with links to cocktail recipes, a bar locator and the 2010 Campari Calendar. As for the Facebook page – featuring promos, announcements and activities – the brand claims this is now a ‘fully integrated portion’ of its digital media plan. Good to know.
That leaves the iShake Red app, a bartending experience that delivers lessons on how to mix the likes of Rocks, Negronis, Campari Oranges, Americanos and Shaken Americanos.
We’re shaken, and stirred.
