Brands head to the film studios
Totally filmic. Brands are coming on all Tinseltown. Eurostar’s involvement in the feature Somers Town was starting to look lonely when it came to brands really backing film. But suddenly, everyone who’s anyone seems to want to make a reel or two. And there are some unlikely names getting down and dirty in the studios, as we demonstrate in our just-released spring trend intelligence report.
Gillette is aiming to be cutting edge with its cool UNCUT music documentary series featuring the likes of will.i.am, Tim McGraw and others. But brand-e finds the content a dull blade indeed.
And Coca-Cola energy drinks brand Relentless has come up with the film Lives Of The Artists featuring obsessed, driven wave- and snow-rider types. They are relentless indeed in pursuit of their ‘human journeys’. And a pretty good brand fit they are too.
Talking of apposite, there’s Philips getting very cinematic in its partnership with Ridley Scott Associates to produce a quintet of shorts, Parallel Lines. All to promote its cinema-like home entertainment gear.
And Honda’s making some sort of crowdsourced documentary. While McDonald’s, of all folk, ahs been broadcasting quirky film footage in Scandinavia.
Where is all this taking us?
Well, you can find this out – and more – in our spring trend intelligence report.
