Brands get creative with rich ads
Flash and rich media formats currently represent more than 40% of US online display ad impressions, according to comScore metrics. “We’ve witnessed a strong resurgence in the display ad market over the past several months, with the number of impressions up 15% versus a year ago, and average CPMs also continuing to rise,” says Jeff Hackett, comScore svp. “One of the several drivers of strength in this market has been the innovation occurring with respect to ad units, as larger and more engaging creative ad formats are employed.”
