Brands feel the power of apps
By Simon Fuller. Quick comms. Sweb Apps, which enables brands to develop their very own mobile applications online is almost evangelical about apps .
“I think it is essential to go into the mobile sector for any company or brand because analysts indicate that smartphones will surpass worldwide PC sales by the end of 2011,” says Magaly Chocano, CEO at Sweb, quoting a report from RBC. “So the faster companies are at the tip of their clients’ fingers, the faster they will be able to communicate with them. Also it is one more marketing tool for businesses to promote their products or services.”
Andy Edwards, marketing director at iPhone app development outfit Sperensis, agrees. “We observe that companies need to show they can move with the current technology to stay in the public eye,” he says. “Having their names up on the app store is a perfect demonstration [of] this. From a business point of view, it is great advertising.”
“More public awareness results in higher sales of both applications and company products,” Edwards says. “Companies can also utilize applications to enhance existing products. For instance, BSkyB has an application that allows you to browse what’s on TV, and then, from the iPhone, set your Sky box to record a selected program.”
And Chocano says the future is bright and long-term for these gizmos. “I truly believe apps will be what websites are for us today,” she says. “Apps are tools to make our businesses stronger and with the ability of always staying close to our consumer. We will soon see apps in all mobile platforms [become] an essential part of our everyday lives.”