Branding by the book
Trump Donald. US publishing house Entrepreneur Press has rolled out its Entrepreneur House Authors publishing and marketing solution for ‘author-preneurs’. For whom? They are ‘entrepreneurial authors seeking to grow their brand and their business by leveraging their book’, apparently.
“We help entrepreneurial authors share their expertise through publishing a book, and then we work with them to use that book to further define their identity, build their reputation and grow their business,” explains Leanne Harvey, director of marketing at Entrepreneur Press. “We do this using the reach, media exposure, business partners and publishing expertise of Entrepreneur.”
“Many aspiring authors don’t have the big name or the platform now required by traditional publishing, but that doesn’t mean they don’t have excellent projects,” says Jere Calmes, publisher at Entrepreneur. “This program provides a solution, allowing good projects and talented authors/entrepreneurs to get published and get noticed.”
By the way, the company cites Donald Trump as the kind of author-preneurs wannabe’s can aspire to become. Ohmygodnopleaseno.
