Branded TV content does the job
TV times. Brand awareness and engagement increases significantly when audiences are exposed to branded TV content, according to research conducted by CNBC/Continental Research in the UK, France and Germany. Such content increases unprompted memory of the brand by 35%, while almost three quarters of those surveyed say they are likely to recommend the brand to a colleague or acquaintance. Close to one in three respondents say they prefer branded content to other advertising.
