Branded content outpaces all
Top dog. Marketers consider branded content initiatives to be more effective than other major forms of advertising and marketing, according to a cross-industry survey of US companies, A Look at How Corporate America Invests In Branded Content, conducted by the Custom Publishing Council/ContentWise. Seventy percent of respondents say it is more effective than TV advertising, more than 60% say it works better than direct mail, and 57% believe it is more effective than PR.
