Branded blueberries hit FarmVille
Organic food outfit Cascadian Farm has become the first official branded crop to be offered in Zynga’s hit social game FarmVille. During the week-long partnership, which kicked off 19th July, Cascadian organic blueberries will be the most profitable FarmVille crop offered in the game.
The brand has also recreated the real Cascadian Farm, located in Washington’s North Cascade Mountains, and made it virtual for the 20 million-strong online community.
“Given our heritage of engaging consumers to increase awareness and support for organic farming and the organic lifestyle, partnering with FarmVille was a natural fit for Cascadian Farm,” said Tim Goldsmid, the brand’s marketing manager.
brand-e: good to see brands engaging with social gaming – this is going to be big
