Brand bling on a hairpin bend
Swarovski is pimping up Bulgarian roads. That’s because the country’s Road Safety Association has earmarked some €30,000 for Swarovski crystals to be deployed in the paint used to mark the central dividing line on a road between the towns of Sozopol and Primorsko. They will also be used on dangerous bends to highlight signposts.
brand-e: best use of swarovski bling we’ve ever come across
