Blogging for the brand
By Maria Stadtmueller. More than 90% of 2,000 women bloggers in the BlogFrog network are eager to partner with brands, but almost two thirds have never been approached by a brand or agency to work on a campaign, according to a survey conducted by the Social Studies Group.
“Brands are saturating the top 10% of bloggers based on readership while possibly overlooking smaller, niche blogs that are quite influential and carry loyal readerships,” says Wendy Scherer, partner at The Social Studies Group.
Reward is important, though, with the vast majority of bloggers only interested in working with brands for some form of compensation. But social good matters too, and campaigns including an element of this increase trust levels for 56% of bloggers surveyed.
Seventy percent of respondents trust a brand more when that brand is promoted or recommended by someone they know from a blog or social media. Brands such as Purex, Disney, Kraft, Silhouette, Proctor & Gamble, and CSN were given high marks for their blogger relations.