brand-e

By Steve Mullins. Talent trawl. BBH has turned to crowdsourcing platform Talenthouse to find creatives for a campaign around ila DUSK, a new personal safety alarm for women. The agency is looking for a 30-60 second promo film, ad photography for deployment in mags and posters, plus design artwork for the product’s covers and skins.
The creative brief is centred on female empowerment and the campaign aims to get a personal alarm into the hands of every woman ‘of any age who has ever felt vulnerable when out and about at night, running in the early hours of the morning, alone in a hotel room or even walking a dog… ‘
Creatives have until 21st January 2010 to come up with the goods when the contest will be subject to open voting.
“Invite your friends and fans to vote on your work,” says Talenthouse. “Submissions with the most votes are automatically included in the final selection round. BBH will determine the final selection.
“The key to maximize your share is to get as many votes as possible. When an invite is closed we count the number of all votes for all the artists involved. The budget is then being distributed among the artists relative to the amount of votes their work scored. If your submission has received 10% of all votes you will receive 10% of the dedicated budget.”
The winning entrant in each category will get a share of the $6,500 on offer, plus an internship at BBH in London or New York.
Interesting fact number 1: ila DUSK has been launched by ‘brand invention company’ Zag, which is the brainchild Nigel Bogle, who is responsible for the second ‘B’ in BBH.
Interesting fact number 2: Zag has also launched Pick Me, a vegetable ready meal.