Some brands really get social media.
Think Red Bull’s Bedroom Jam, which gets new talent strutting their stuff for an online voting audience… and a chance to perform live on the Net, and on stage with a major act.

Some bands really get social media. Think Massive Attack, who commissioned seven videos for the new Heligoland album… and released them via a Twitter movie theatre no less.

Some marketers really get the big social media picture. Think The Recording Academy, which garnered content from posts, put them together and built online artist portraits with the WeAreAllFans campaign for the Grammys. And then came up with a Fan Buzz visualiser recognizing acts which have worked hard to engage socially.

Well, these are just a handful of the kinds of initiatives we at brand-e will be talking about at our Brands, bands and social media savvy event on 28th April in central London. And because we like to chat about these things a lot, we’ve invited some friends (see right) along to join us and share their thoughts.

What you need to know about Brands, bands and social media savvy:
When: 28th April, 2010
Come at 3.30pm, panel kicks off at 4.00pm, open chat starts at 4.45pm, formal business ends at 6.00pm, drinking and schmoozing – in the company of music – goes on until 7pm.
Where: IAB HQ, 14 Macklin Street, London, WC2B 5NF

PechaKucha presenters

Fred Bolza, vp of digital
marketing,
Sony Music UK

Craig Tuck, sales group head, and Simon Daglish, vp commercial director, MySpace Music UK

Natasha Kizzie, head of entertainment, Euro RSCG KLP

Jakob Lusensky, ceo of Heartbeats International

Nick Roberts, associate partner at Thinktank International, presenting music and social media findings from Nokia’s Global Youth Exploration Study 2010.

Kat Jackman, founder of Unsigned Band Review

Kieron Matthews, marketing director,
IAB UK (chair)

So you need to sign up to Brands, bands and social media savvy immediately. Because though we’d love to have you all, space is limited at a very generous £95 (plus VAT) per pop.

And all participants will receive, direct to hand, the opening chapter of the new book Sounds like branding: How to use the power of music to turn customers into fans, from our consulting partners Heartbeats International.

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