Back to the ad sixties
Season four of Mad Men has commenced (as if you didn’t know that). And Unilever is taking advantage of the return of those goings-on at Sterling Cooper Draper Pryce by coming up with its very own sixties agency, which goes by the name of Smith Winter Mitchell.
So, Unilever and Mindshare Entertainment have a half-dozen video spots ready to roll for brands Breyers ice cream, Dove, Hellman’s, Klondike ice cream, Suave haircare and Vaseline.
And if you want to know just why the sixties dame would choose Dove over soap, see below.
Nick Roberts, associate partner, Thinktank International Research: Maybe a bit of a cash-in but different, current and will get people talking – plus it draws attention to the brands’ genuine sixties heritage
