At Liberty to help out
More good. We like it when brands do good deeds, and it we seem to have taken it upon ourselves to report it when they’re out there do-gooding. So, hats off to insurer Liberty Mutual and The Responsibility Project, which dates back to 2006 and an ad spot about people helping out strangers.
Well, here’s a new animated film, Good Vibrations, about social responsibility and the jackhammer. “Good Vibrations delivers a good natured poke to remind us that complacency runs deep,” Liberty says.
There’s more, much more on The Responsibility Project website, including a series of 60-second clips presented by a few of NBC’s primetime stars, and debates.
