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Hot sport. Asia has got itself a PassionIndex, courtesy of TNS. The market research firm’s new product is a syndicated report aiming to ID just what’s hot in sports and entertainment in Asia.
“The success of major events such as the Singapore Grand Prix last year, and the popularity of international football clubs such as Manchester United in Asia are indicative of the increased appetite for sports and entertainment‘, commented Mathew Densten, associate director of TNS Hong Kong.
“Marketers are looking at ways of identifying which sporting and entertainment properties are capturing the hearts of Asia’s consumers,” he adds. “The PassionIndex 2009 report assists them identify which sponsorship vehicles are the best match to any particular brand’s target market.”