Angry Birds make brand push
Angry Birds games maker Rovio is expanding its brand advertising partnership team in North America, Europe and Asia Pacific with the aim of becoming a direct media partner to the world’s major brands. Rovio will offer in-game advertising as well as brand partnerships for characters outside the game.
“The model of simply placing standard display ads in online and mobile properties is not necessarily strategic for the majority of tier-one brands, and that model was in need of disruption,” says Michele Tobin, head of North American brand advertising partnerships at Rovio. “Rovio´s fan-first approach and engaged audience creates more native, integrated advertising experiences that more closely align to brands’ overall marketing goals.”