American Apparel gets real
Clothes clip. Digital tech outfit Lumina Motion is working on a ‘beamvertising’ campaign for American Apparel. That means using 3D tech to transmit ‘realism to video projections, thus producing a unique experience for the spectators’. In this brand’s case that means a light show featuring skimpily clad models. And yes, we have the Illuminated Apparel 2010 video to prove it.
