Aiming for red carpet ads
Ad fest. Digital content outfit Mofilm has teamed up with five brands to develop a Make An Ad competition for the Tribeca Film Festival. Filmmakers need to grab a brief from Voltaren, Nokia, Lamisal, Nature Valley or Chex Mix, and then come up with a video. Winners get flown to New York for the Tribeca Fest red carpet premier event.
Each brand will rate films according to their originality and execution of the brief. The winning entrant for each brand will win cash and prizes up to $10,000. Second through fifth place will also be awarded cash and prizes, and runner-ups will win Kodak Zi8 Pocket Video Cameras.
The overall Grand-Prize-winning crowdsourced ad will be determined by jury at the Mofilm awards on April 21, and will be shown before the Tribeca premier on April 22.
“Tribeca is one of the top film festivals in the world and the perfect forum for Mofilm filmmakers,” says Andy Baker, CEO of Mofilm. “The quality of our submissions is rising all the time so we expect the winners of this competition to be some of our best yet. We really want to show Tribeca the wealth of up-and-coming talent out there and give our lucky filmmakers their first taste of a big-name festival.”
