adidas’ World Cup win
adidas, which supplied the victorious Spanish football team’s World Cup kit is congratulating itself on its three stripes tournament success. “Adidas is world champion,” a brand spokeswoman told AFP. “The outcome is absolutely positive.”
The brand, also official partner of governing body FIFA, is expecting sales of €1.5 billion euros this year, with the Jubulani competition football its hottest product. adidas has also sold 1.2 million Germany shirts, over a million Mexico, Argentina and South Africa shirts and around a million Spain shirts.
Puma liked the World Cup too, with seven national teams contracted to the brand, including semi-finalists Uruguay. Puma kit took part in 26 out of 64 matches, spending around 39 hours in front of the cameras.
