adidas brings AR to the footwear hood
Virtual footwear. adidas has launched a limited-edition line of sports shoes, with the sneakers doubling as gaming devices. The adidas Originals AR Game Pack shoes come with an augmented reality code printed on their tongues. When users hold this up to their webcams, they’ll get the adidas Originals Neighborhood vitual world which will feature a new game every month to be played with the footwear, which doubles as a game controller.
“Using AR technology combined with your computer, the adidas Neighbourhood will come to life, unlocking the streets where originality lives,” the brand says.
