Absolut gets into the movie biz
By Steve Mullins. Reel brand. Filmmaker Spike Jonze has premiered I’m Here, a 30-minute film made in collaboration with Absolut Vodka, at the opening nights shorts program at the Sundance Film Festival. The movie will also screen at the Berlin Film Festival next month, with global release slated for March at the dedicated I’m Here website
The film is love story about the relationship between two robots living in Los Angeles. The soundtrack includes original music by Sam Spiegel and original songs by art musician Aska Matsumiya and other emerging artists.
“[Absolut] didn’t give me any requirements to make a movie that had anything to do with vodka,” says Jones. “They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. And it wasn’t like working with some huge corporation where I had to meet with committees of people. It was just a small group, and it seemed like creativity and making something that affected them emotionally was the only thing that really mattered to them.”
So why was the brand in the game?
“Spike Jonze is one of the most important influencers of modern popular culture, and this 30-minute film subtly and artfully expresses our enduring commitment to collaborations and creativity,” says says Anna Malmhake, vp of global Marketing for Absolut.
Here’s the movie’s blog.
