A little bit of Morsel from GE
Mobile wellness. We always like it when brands do good. So imagine how we feel when they do healthy. Well, GE in the US has come up with Morsel, a mobile app for the iPhone, BlackBerry and for the Android, which every day suggests simple steps that users can take to become healthier.
OK, it’s example time. “The next time you’re sitting down, flex your abs, extend your legs, and point your toes. Repeat this a few times.”
Morsel is part of the GE Healthymagination campaign which ‘adopts a holistic approach to health and wellness, making a healthier lifestyle accessible to everyone’.
More than 10,000 Morsel downloads, we’re told.
