Benetton’s augmented mags
More mag. Now Benetton has gone all augmented reality with its Colors magazine. You’ll find those funny codes printed throughout the pub, together with the message ‘this magazine is incomplete’. The clothes brands urges you to visit the Colours website where you can flash your flimsy paper copy at your webcam. The result? Footage for a fashion shoot, or an uncut interview clip.
Benetton says the site is an “interactive stop along the journey of reading the magazine, in which the word magazine takes on a new meaning made of both paper and screen, photography and video.”
brand-e.biz: Good to see AR aimed at non-geeks for once – this tech needs to get better looking for sure
