24DP, the one-stop ad shop
All in. New York production company 24DP has rejigged itself as a hybrid ad agency to offer ‘all the services of a large agency without the overhead’.
“When it comes to executing an idea, most large agencies use a multitude of third party vendors,” says 24DP. “The agency typically hires a production company to execute their idea, who in turn contract additional vendors to finish the project.”
24DP claims it will be one of the first outfits to combine all production and agency resources at one firm, allowing it to be quick and flexible in anticipating industry trends, and operate ahead of the curve.
“It is a fact that large advertising agencies have massive overhead and that their clients pay for it directly,” says 24DP CEO Brian Cristiano. “The economy is changing the way all companies do business, and with new advances in technology and the emergence of social media, businesses need to look at where their advertising dollars are really going.”
The company recently launched a five-commercial campaign for removal firm FlatRate Moving.
