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Converse stokes Korean music

converse-koreaConverse is rolling out its Three Artists One Song campaign for the first time in Asia in Korea, with local indie rockers Jaurim, hip-hop band Aziatix and electronic trio Idiotape onboard. The brand has tasked the trio of artists with joining forces to create an original song.

Shoppers stop Facebook brand interaction

facebookMore than 40% of Americans use social media to shop – the equivalent of some 95 million social shoppers – and that number continues to rise. In fact, when asked how often social media is used to shop today compared to one year ago, almost three-quarters of respondents to the Leo Burnett/Arc Worldwide SocialShop study confirmed they are using it more frequently.


A rum anti-Jubilee

sailor-jerryGet ready for next month’s Anti-Jubilee Punk Party in London, hosted by Sailor Jerry rum and music magazine Clash. The nation has been handed a right royal day off on 3 June to mark the queen’s 60 years on the British throne, and appropriate Anti-Jubilee music festivities will take place in London at Sailor Jerry’s recently opened Charing Cross Street venue Hotel Street.


Welcome to Planet Facebook

facebook-converseIf Facebook were a country it would boast the third-largest population in the world, behind only China and India, while the Social Network has more members than there are people in Europe, according to SocialBakers. In addition, the Coca-Cola brand alone has nearly 100 million more fans on Facebook than there are residents of the US. And brands Starbucks, Converse, Red Bull and Oreo each have nearly five times the number of fans on Facebook than there are people in the UK.


Band on the bottle

acme-wineSan Francisco band Train is doing its bit for the local vineyards, having teamed up with Napa Valley to market wine. The rockers have joined forces with ACME Wine Movers and released a Cabernet Sauvignon by the name of California 37 (which happens to be the title of the latest album, too).


Making the message fit for mobile

steelMore than one third of UK consumers now read marketing e-mails on their mobile devices, rising significantly to over half among 18-to-34 year olds, according to a new report published by digital agency Steel London. The research also finds that many people who read marketing mails on their mobiles do so to screen them for later reading on a PC or laptop. In light of this, Steel says brands need to rethink their marketing strategies to find the sweet spot that maximises consumer interest across both types of screen.


VIP me with C4

VIP ME1_A2Channel 4 has got itself a Facebook app, VIP Me, which enables users to transform themselves into celebrities thanks to face- morphing technology. The broadcaster wants to use the app, built by digital outfit Noise Inc, to promote its new comedy series Very Important People.


L’Occitane’s high octane digital

occitaneL’Occitane is the best-performing luxury brand in the digital space in both Brazil and Russia, according to L2’s Digital IQ Index: Brazil, Russia, India report. L’Occitane’s Brazilian Facebook page reached 100,000-fan milestone in January with a hand-cream giveaway pushing up metrics – the brand managed to rack up 40,000 fans in a 12-day period