How well are UK advertising agencies dealing with Big Data? Well, almost half of senior ad execs surveyed by Sky IQ admitted that their agency could be using data more effectively, while fewer than one in four said their agency was investing more in data. And over half believe measuring ROI from TV campaigns is not as scientific as they’d like. Interestingly, when asked which was more important for a successful TV campaign, creativity or data, only 40% said creativity.
Apple is the most-desired mobile brand in emerging markets, just ahead of Samsung but way in front of third-placed Nokia, according to the Next Mobile Frontier report from Upstream and Ovum. However, while Samsung has been knocked off the top spot as the most-coveted brand, Android devices remain the handsets of choice in these countries, ahead of Apple iOS.
Twitter saw revenues rise in the last three months of 2014 as more advertisers came onboard the social network. However, worryingly for the microblog, the average cost of advertising over that period – both on the website and on mobile apps – declined 18%, writes Steve Mullins. In a filing with the SEC, Twitter admits that it faces significant competition for advertiser spend, coming up against online and mobile businesses as well as traditional media such as television, radio and print, for spending on advertising.
Samsung has rolled out is Launching People campaign in the UK and is on the lookout for folk with original ideas, with get up and go, who like to create and collaborate. “You bring your burning ambition and brilliant ideas, and we’ll bring the technology you need to create something amazing,” says the brand. “And we’ll team you up with Britain’s brightest talents in film, food, music, and photography, to mentor you on a project that could change your life.”
Penguin Canada and Dare Toronto have created The Echo Project featuring video and audio content, interactive puzzles, motion graphics and illustrations to promote the release of the Khaled Hosseini paperback novel And The Mountains Echoed. The EchoProject.ca website is a collaborative venture with readers, and will eventually boast 402 digital pages, each one of which will be related to the corresponding page in the book. Readers will need to take responsibility for the pages and Hosseini has already bagged page 17, while Nicole Winstanley, president and publisher of Penguin Canada, has opted for page 337.
In an off-the-map village in northern Sweden, 200km north of the Arctic Circle, there’s the world’s first ice hotel, which is built every December with frozen blocks taken from the nearby River Torne. And this time around the ICEHOTEL features a suite inspired by the spirit of the Mini Countryman. The Mini Evolution room is the work of DesignworksUSA, Dutch designer Wouter Biegelaar and Bulgarian architect Viktor Tsarski, and it measures a full meter taller than the rest of the abode’s rooms and boasts its own private sauna and heated relaxation area.
UK knowledge exchange REACT has awarded £50,000 each to teams comprising academics, creatives and tech entrepreneurs to develop a prototype ‘Internet of Things’ connected object over the next three months. “We are interested in working with brilliant academics and creatives to explore how people will interact with connected objects – what will make them useful, magical or beautiful?” says REACT executive producer Clare Reddington. “It’s a brilliant opportunity to break free from the constraints of screen-based content and explore a new language of design that will allow us to consume and share stories in new and physical ways.”
LinkedIn is pushing into China, launching a beta version of its new Simplified-Chinese website, branded to offer a more localised service. The pro social network has also established a joint venture with Sequoia China and China Broadband Capital to explore expanding its Chinese activities. LinkedIn’s English-language site has been operating in the market for over a decade and has more than four million members, but the company says it is pretty much in start-up phase in China with the new website rollout.
More than half of UK consumers have now taken a selfie, and while 18-to-24 year-olds are the biggest users - three quarters have self-shot (75%) - silver-selfies are popular with nearly a third of those aged over 65 having take one, according to the HTC One Selfie Phenomenon report prepared by Opinium.
LVMH’s Nowness digital platform - which creates storytelling around luxury content - has launched its first shoppable video.
Italy-based digital incubator H-FARM has joined forces with Italian wine promoter Vinitaly for H-ACK-WINE, a 24-hour hackathon looking to develop projects for the wine industry.
Converse tasked street artists in Hayes, London, with producing the Wall of Clash on two walls at EMI’s defunct record-pressing plant, the Old Vinyl Factory.
Samsung's Galaxy S5 had more news stories written about it than any other device launched at the Mobile World Congress in Barcelona last week, according to trends identified by content discovery platform Outbrain.
Newly launched music streaming service Beats Music has acquired Topspin Media, an outfit offering sales and marketing software to musicians.
Music-streaming outfit Spotify is in talks with banks to set up a credit facility in a move which could presage an IPO.
Fiat joined forces with Beats by Dr Dre at the Geneva International Motor Show to show off the Fiat 500L Beats Edition car, which boasted a BeatsAudio sound system with seven speakers to recreate the audio spectrum artists experience during studio recordings.
Beleaguered BlackBerry says brand loyalists expressed their outrage in tweets, blog posts, calls and comments in the media when T-Mobile US emailed an offer to BlackBerry users on its network asking them to switch their devices to a competitor’s smartphone.
World Cup 2014 qualifiers are warming up their kits – it’s national branding time.