While over half of consumer goods and retail execs cite digital strategy for mobile/online platforms as top of mind for their brands over the next 12 months, one-third believe they are weak or have no capabilities in these areas, according to the Global Top of Mind survey from the Consumer Goods Forum and KPMG.
Over half of TV binge viewers don’t consider themselves to be bingers at all, likely because they think it takes watching more than three episodes of a single TV show in a single sitting to be considered one. Drama and comedy are the biggest binger genres among US TV bingers, with CIS, Walking Dead and Breaking Bad the leading overdose shows, according to The Impact of Binge Viewing report from Annalect.
Consumers have a healthy appetite for cooking content on YouTube – nearly half of all adults watch food videos on the video website – but millennials watching 30% more foodie footage than other demographics. Plus, a huge 68% of millennial mothers purchase food products featured in the videos they view, while the same percentage also watch videos while they cook, according to research from Millward Brown Digital, Firefly and Google.
Big Data drives better decision making, with execs unlikely to make if a move if they can’t back it with the numbers. That’s the rather predictable take of the Economist Intelligence Unit in its Decisive Action: How Businesses Make Decisions & How They Could do it Better report. “Organisations that can use their data effectively to make decisions in this ever-changing and complex world will thrive; those that do not will perish,” the EIU says in its standard black-and-white take.
There’s clearly a move to own brand in the UK mobile market. Earlier this week, Vodafone rolled out the Vodafone-branded Smart 4 Turbo and Smart 4 Power 4G smartphones, targeting the cost-conscious consumer. That’s going head-to-head with EE which launched its EE Kestrel 4G handset in April. It’s based on a Huawei device and comes in at just under £100 a pop so is pretty competitive.
Amazon has opened up its wearable technology store in the UK, featuring over 100 wearable devices such as activity trackers, smartwatches, smart glasses and wearable cameras, with shelves lined with kit from leading brands like Sony, Samsung, Garmin, Jawbone and GoPro, as well as from emerging outfits such as Basis and Misfit. Shoppers can also pre-order new releases, including the A Sauvage wireless charging trousers for Lumia phone.
It’s about the circular economy now. And that means a smarter, more restorative way to create, use and dispose of products and design out waste. Why the shift to circular? Spiking commodity prices coupled with upcoming shortages of natural resources, plus encouragement from governments, the emergence of tech tools enabling new approaches and changing consumer attitudes, says JWT in its the Circular Economy report.
MoneyParking has shuttered its sharing-economy car parking service in San Francisco under legal threat from the city. That means drivers can no longer bid on available parking spots through the dedicated mobile app, a process officials believe violates laws on selling or renting street space. The city attorney’s office had been threatening to fine both users and MoneyParking.
Futuristic car maker Tesla clearly knows a thing or two about branding.
Top UK brand? That would everyone’s favourite budget food retailer Aldi which has bumped BBC iPlayer off the top of YouGov’s mid-year Buzz Rankings.
Microsoft might be pretty busy laying off swathes of personnel but it is also finding time to spin off Nokia's MixRadio streaming music service, turning it into a standalone company.
Mercedes-Benz has joined forces with social network LinkedIn to promote its 2015 C-Class line via a native advertising-style contest.
How is Tesco like Manchester United? Well, the expectations for a football team already past its best were pretty high, and the pressure to deliver immediate success did not allow ex-manager David Moyes the time to develop a plan to refresh and redirect the team in his own image, says Warwick Business School professor of practice Chris Beer.
Roman Coppola is doing a rewind on the regular movie process and is looking for filmmakers to shoot a short film which will be a tight fit for a pre-written review.
If you think the term ‘native advertising’ is confusing, well, plenty of folk don’t even have a handle on ‘sponsored content’, with barely half of consumers surveyed by Contently aware that this tag means an advertiser paid for the article, and had influence over the content.
Quarterly spend on Facebook advertising increased 51% year-on-year in the second quarter of 2014 according to the latest data from Kenshoo.
Seventy three percent of Indian and 79% of Chinese consumers say they actively buy responsible brands, while only 49% and 44% of Western Europeans and Americans, respectively, do so, according to a global study by Accenture and Havas Re:Purpose.
Media agency Mindshare has rolled out a global wearable technology unit, Life+, to help brands take advantage of the tech opportunity.