There’s a new breed of social and attentive machines which are being meaningfully integrated into daily lives. They’re capable of understanding a range of human needs and behaviours to provide support at key moments – opening the possibility of more intimate relationships with the objects in our lives, according to the Real World Web report on the Internet of Things from PFSK/Intel. Yes, we’re talking empathy tech here.
Xiaomi is a smart smartphone brand and knows a thing or two about marketing and PR. It has conducted seven highly successful Redmi 1 S flash sales, with only the eighth showing that demand on the Flipkart ecommerce website was losing a bit of its power – Xiaomi wasn’t able to shift all the 60,00 devices on offer within a few seconds as previously. It seems the culprit for this diminished appetite was a report that security solutions outfitF-secure had been testing the Xiaomi Redmi 1s, and found that the company was forwarding names, phone numbers and device identifiers back to China for storage. The Indian Air Force told personnel to stop using Redmi 1s phones for security reasons.
Nokia is the most recognised mobile brand – along with Samsung – in the world. But… although four in 10 online users say they have owned a Nokia handset in the past – more than any other brand – only 15% currently have one. And more than one third of online users now own a Samsung, according to GlobalWebIndex metrics. In addition, just one in 10 are considering buying a Nokia.
Everyone from messaging apps makers to retail consortia to fast-food giants is testing mobile-enabled payment platforms. But mobile isn’t the only show in town: some are focusing on wearables, biometrics (paying by fingerprint or vein pattern) or simply paying by tweet or text, says JWT in its the Future of Payments and Currency report. And marketers have become more creative with currency, turning everything from social media shares to mobile minutes into forms of value exchange. Some are creating their own currencies, like Amazon with Coins.
Hailo has developed a take on the city of the future (with the help of a couple of UK futurologists). For one, the taxi app outfit says currency will be reimagined in an age of contactless and mobile payments, with a host of new ways for paying or receiving payment in quicker digital ways. More arrestingly, Hailo says it believes we will become the destination. What does that mean? “Modern cities are adapting to our needs rather than us needing to adapt to the demands of the city.”
Social media companies Facebook, LinkedIn and Twitter are the tech outfits with the highest P/E ratios and need to multiply earnings many times over to warrant their current stock prices, argues Benjamin Dean, fellow at School of International and Public Affairs at Columbia University, in The Conversation. The problem is that user growth has plateaued in recent years and advertisers aren’t willing to pay much for the supposedly superior, targeted advertising these social networks offer.
As audiences move en masse towards mobile devices, every advertiser’s programmatic campaign must include a strong mobile element. Brands simply cannot afford to ignore the areas consumers are heading, with attention now split across multiple screens. A single programmatic campaign can target and optimise against desired audiences in a holistic and unified fashion, says Andy Mitchell*.
Apple Watch is set to take 35% global market share of the wearable devices market in 2015 – Android’s 2013 market share of all wearable devices totalled 75%. ABI Research expects this to fall to 67% by the end of 2014, and even further to 42% in 2015 following the launch of the Apple Watch. “Android has enjoyed unprecedented success within this market with products such as the Samsung Gear series and Sony smartwatches – however, the Apple Watch will pose a significant threat,” says Thomas McCourtie, research analyst, ABI Research. “Judging by the previous sales performance of newly released Apple products, ABI Research anticipates a high number of sales of the Apple Watch upon its initial release.